Brand Tone

Innovative, Tech-Focused, User-Centric, Passionate, Enthusiastic, Engaging, Slightly Playful/Modern

Brand Values

• •Innovation
• •Quality
• •User Experience/Comfort
• •Accessibility/Affordability
• •Community/Passion for VR
• •Customer Responsiveness

Best Practices

• •Speak the Gamer's Language (Authentically): Use terminology and references that resonate with the VR and gaming community, but avoid forced or outdated slang. Keep it enthusiastic and knowledgeable.
• •Highlight Innovation and Benefits, Not Just Features: Instead of just saying "8000mAh battery," explain what it means for the user: "Power through epic 6-hour raids without interruption." Connect innovative design to tangible user benefits like enhanced comfort, longer playtime, or a more organized setup.
• •Maintain a User-First Perspective: Frame copy around the user's experience and how AUBIKA products solve their problems or enhance their enjoyment. Use "you" and "your" frequently. Emphasize that the products are "designed for VR lovers, by VR lovers."
• •Inject Enthusiasm and Passion: Let the genuine passion for VR shine through. Use active voice and vivid, exciting language when describing the possibilities that VR and AUBIKA accessories unlock. Words like "elevate," "unleash," "conquer," "transform" can be effective when used appropriately.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, ad copy, product descriptions, and even customer service interactions is harmonious. Develop a simple brand voice guide with keywords and examples for all team members who create content.

Social Perception

Positive for Comfort and Enhanced Experience, Good Value Alternative, Innovative and Stylish Designs, Generally Reliable, Responsive Customer Service (in some cases), Young and Innovative Brand

Copy Examples

• •Headline: Stop Dreaming, Start Doing. Longer. Body: Your Quest 3 is calling. Don't let a dying battery or an aching neck cut your adventure short. AUBIKA's ergonomic battery head straps are engineered by VR lovers, for VR lovers – delivering unparalleled comfort and hours of extra playtime. Dive deeper, explore further, conquer more. Upgrade your reality with AUBIKA. (Product: Battery Head Strap)
• •Headline: Your VR Command Center Has Arrived: Meet CyberCore. Body: Sleek. Powerful. Utterly transformational. The AUBIKA CyberCore isn't just a charging dock; it's the heart of your VR ecosystem. Fast-charge your headset, controllers, and all your tech, all while showcasing your gear in a stunning, futuristic display. Become the core of your cyber world. (Product: CyberCore Charging Station)
• •Headline: Grip It. Rip It. Never Quit It. Body: Lose yourself in the game, not your controllers. AUBIKA's rechargeable controller grips offer an ergonomic, secure fit for even the most intense sessions. With extended battery life and enhanced comfort, your only worry will be which world to conquer next. Play on, a better way. (Product: Controller Grips)
• •Headline: Adventure-Proof Your Quest. Body: From your living room to landscapes unknown, travel with confidence. The AUBIKA carrying case offers robust protection with a custom-fit design for your Meta Quest and accessories. Stylish, durable, and ready for anything. Your VR gear's first-class ticket. (Product: Carrying Case)
• •Headline: AUBIKA: All For VR. All For You. Body: We're not just engineers; we're avid VR explorers, just like you. That's why every AUBIKA accessory is born from passion and precision-crafted for a premium, immersive experience. We listen to our community to innovate gear that elevates your gameplay. What will you explore next? (General Brand Awareness)