Brand Tone

Professional and Knowledgeable, Quality-Oriented, Customer-Focused and Helpful, Stylish and Modern, Australian

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Style and Versatility
• •Accessibility and Convenience
• •Australian Identity

Best Practices

• •Prioritize Quality and Durability: Always highlight the high-quality materials, craftsmanship, and longevity of the products. Use terms like "premium," "durable," "built to last," and "expertly crafted."
• •Emphasize Australian Identity and Expertise: Regularly mention "Australian owned," "stocked in Melbourne," "nationwide delivery," and position the brand as "experts" or "specialists" in barn doors.
• •Focus on Style and Customization: Showcase the versatility of the products to fit various aesthetics ("rustic to modern," "stylish solutions") and highlight the availability of custom options.
• •Maintain a Helpful and Customer-Centric Approach: Use clear, straightforward language. Offer solutions and support (e.g., "easy installation," "we're here to help," "customer satisfaction guaranteed"). Clearly communicate benefits like free shipping and warranties.
• •Be Professional yet Approachable: While maintaining a professional tone that reflects expertise, also ensure the language is welcoming and makes it easy for customers to engage, inquire, and purchase. Avoid overly technical jargon where possible, or explain it clearly. Use visuals to complement the copy, especially on platforms like Instagram and Pinterest.

Social Perception

Positive Customer Experiences, Seen as a Specialist, Trend-Aware, Reliable, Good Value

Copy Examples

• •Headline: Elevate Your Space with AUBarndoor: Australia's Premier Custom Barn Doors. Body: Transform your home with our expertly crafted barn doors and hardware. Discover high-quality, stylish solutions designed in Australia for your unique space. Enjoy free nationwide shipping and easy DIY installation.
• •Headline: Quality That Slides. Style That Speaks. Body: At AUBarndoor, we're passionate about providing durable, beautiful barn doors that redefine your interiors. From rustic charm to modern elegance, explore our extensive range and find the perfect fit, backed by our commitment to Australian quality and customer satisfaction.
• •Headline: Your Vision, Our Craftsmanship. Custom Barn Doors Made Simple. Body: Looking for that perfect statement piece? AUBarndoor offers custom-made barn doors tailored to your exact specifications. Our team is here to help you choose the right style and hardware for a seamless, space-saving solution.
• •Headline: Unlock Effortless Style & Functionality. Body: Discover the AUBarndoor difference. We provide premium barn door kits, complete with everything you need for a smooth installation. Experience the perfect blend of aesthetic appeal and lasting durability, all stocked locally in Melbourne.
• •Headline: Australian Owned. Expertly Designed. Delivered to Your Door. Body: As Australia's leading barn door specialists, we pride ourselves on exceptional quality and service. Browse our diverse collection online – from timeless timber to sleek glass designs – and let us help you create a space you’ll love.