Brand Tone

Authentic, Passionate, Caring, Ethical, Practical, Quality-Focused, Adventurous, Worldly, Approachable, Customer-Centric

Brand Values

• •Philanthropy & Social Responsibility
• •Quality & Durability
• •Customer Satisfaction
• •Authenticity
• •Practicality & Versatility

Best Practices

• •Highlight the ethical aspect of supporting 'Champion For Childrens' in Zimbabwe.
• •Emphasize product quality, especially for silk liners, and customer service.
• •Address concerns about synthetic products' naming clearly.
• •Showcase the 'Rip Return Replace Warranty' to build trust.
• •Maintain an approachable and customer-centric tone in all communications.

Social Perception

Positive for Quality & Ethics, Appreciation for Customer Service, Valued for Travel & Outdoor Utility, Address concerns about synthetic product naming/durability

Copy Examples

• •"Our silk liners offer unparalleled comfort and support a cause in Zimbabwe."
• •"Adventure awaits, and our gear is built to last, backed by our 2-year warranty."
• •"Experience the luxury of silk while making a difference in a child's life."
• •"We're proud to offer gear that stands up to your adventures and supports a cause close to our hearts in Gweru, Zimbabwe."
• •"Backed by our 2-year 'Rip Replace' warranty, because we believe in gear that lasts, just like the memories you'll make."