Brand Tone

aspirational, authentic, and feminine

Brand Values

• •Authenticity
• •Ethical Production
• •Cultural Openness
• •Femininity & Freedom
• •Quality & Exclusivity

Best Practices

• •Lead with Storytelling: Always connect the product to its origin story. Use evocative language that speaks of travel, craftsmanship, and cultural inspiration to maintain the brand's authentic and aspirational tone.
• •Emphasize Ethical Roots: Consistently mention "handcrafted," "artisanal," "ethical," and "fair trade" in product descriptions and social media posts. This reinforces the core brand value of responsible production.
• •Maintain a Feminine and Empowering Voice: Use words that evoke freedom, romance, and adventure. Address the customer as a confident, free-spirited woman on her own unique path.
• •Use a Consistent Visual Language: Ensure all photography and visual content reflects the brand's vibrant, colorful, and travel-inspired aesthetic. The visuals should feel as authentic and glamorous as the copy.
• •Engage Personally and Authentically: When interacting with customers on social media, maintain the warm, personal, and passionate tone of the brand's founder. This builds a genuine connection with the community.

Social Perception

high-quality, ethical, and soulful brand for women who value unique, story-driven accessories. The brand is perceived as a niche player in the fashion accessories market. The name 'A-typik' itself suggests a non-conforming and original identity.

Copy Examples

• •Woven with stories from a distant shore. Our new Belém bag isn't just an accessory; it's a piece of a journey, handcrafted with respect for tradition and a love for the authentic. Carry a story. Be A-typik.
• •Fashion that feels good, inside and out. At A-typik, every accessory is a promise of ethical craftsmanship and unique design inspired by our world travels. Discover our new collection and wear your values.
• •Adorn yourself with the spirit of adventure. Our latest jewelry pieces are handcrafted by artisans, capturing the vibrant energy of their culture in every detail. Limited edition, timeless style.
• •The journey continues... We're so excited to share our latest discoveries with you. Inspired by Caroline's recent travels, this collection is a celebration of color, tradition, and the feminine spirit. Be the first to explore.
• •The Mini Bahia Bag: A vibrant echo of a tropical paradise. Handcrafted with authentic techniques, this sparkling accessory brings a touch of glamour and joy to any outfit. Its unique design and ethical origins make it a true treasure for the modern adventurer.