Brand Tone

Creative & Artistic, Modern & Stylish, Locally Proud & Authentic, Playful & Unique, Friendly & Engaging

Brand Values

• •Celebration of Valencian Culture & Heritage
• •Originality & Design Excellence
• •Local Collaboration & Production
• •Quality Craftsmanship
• •Customer Connection & Joy
• •Accessibility

Best Practices

• •Embrace "Valencian Pride" Consistently: Every piece of copy should subtly or overtly celebrate Valencia – its landmarks, culture, spirit, or design scene. Use local references and a tone of genuine affection for the city.
• •Highlight "Atypical" Uniqueness: Continuously reinforce what makes the brand different – the modern design, the artistic approach, the move away from generic souvenirs. Use words like "unique," "original," "designer," "curated."
• •Maintain a Visually-Led Narrative: Since the products are highly visual, ensure copy complements the imagery. Use descriptive language that evokes the colors, textures, and artistic style of the illustrations.
• •Be Conversational and Passionate: Write as if you're enthusiastically sharing something you love. A friendly, approachable, yet sophisticated tone will resonate with "atypical people."
• •Showcase Local Craftsmanship and Collaboration: Mentioning "100% Valencian design," collaborations with local artists, and careful production reinforces authenticity and quality, appealing to conscious consumers.

Social Perception

Atypical Valencia is generally perceived very positively by customers and commentators. It's seen as a refreshing alternative to standard souvenir shops, offering high-quality, artistic, and genuinely Valencian products. Customers appreciate the unique designs, the focus on local culture, and the modern aesthetic. The brand is recognized for successfully making souvenirs stylish and trendy. It appeals to both tourists looking for distinctive mementos and locals seeking well-designed items that celebrate their city. Collaborations and institutional projects suggest a respected position within the local design and cultural scene.

Copy Examples

• •Headline: Beyond the Postcard. Real Valencia, Beautifully Designed. Body: Discover Atypical Valencia – where local art meets modern style. Take home a piece of Valencia that tells a true story. #AtypicalValencia #ValenciaDesign #SouvenirEvolved
• •Headline: Not Your Average Souvenir. This is Atypical. Body: We’re Valencian designers sharing our love for the city through unique illustrations and handcrafted gifts. Find your atypical treasure in-store or online. #ValenciaCulture #ShopLocalValencia #AtypicalPeople
• •Headline: Wear Valencia With Pride. Body: From vibrant prints of iconic landmarks to stylish tees that whisper tales of the Turia. Our 100% Valencian designs are made for those who appreciate the art of the city. #MadeInValencia #ValenciaStyle #ModernSouvenirs
• •Headline: The Heart of Valencia, Illustrated. Body: Explore our collections – a tribute to Valencian architecture, traditions, and the Mediterranean spirit. Perfect gifts, or a treat for yourself. What will you discover? #AtypicalFinds #ValenciaArt #SupportLocalDesigners.
• •Headline: More Than a Memory. It's a Piece of Art. Body: Atypical Valencia redefines the souvenir. Curated designs by local artists, celebrating our beautiful city. Visit us in the historic centre or at Mercado Central. #DesignerSouvenirs #ValenciaShopping #UniqueGiftsValencia