Brand Tone

Artisanal & Creative, Friendly & Approachable, Passionate & Personal, Quality-Conscious

Brand Values

• •Creativity & Self-Expression
• •Craftsmanship & Uniqueness
• •Customer Connection & Service
• •Quality & Durability
• •Local & Authentic

Best Practices

• •Embrace 'Hecho a Mano' (Handmade) Language: Consistently use terms like 'handcrafted,' 'artisan,' 'workshop,' 'unique design,' and 'made with love/care' to reinforce the artisanal value.
• •Be Personal and Approachable: Use a friendly, conversational tone. Address the customer directly (using 'you' and 'your'). Share stories behind the pieces or the makers (Sonia and María) to build connection.
• •Highlight Customization and Creativity: Regularly feature the DIY aspect and the possibility of creating personalized jewelry. Use phrases like 'design your own,' 'your unique style,' 'express yourself,' and 'let your imagination fly.'
• •Show, Don't Just Tell, Quality: Instead of just saying 'high quality,' describe the materials used (e.g., 'gleaming recycled silver,' 'durable gold-plated steel,' 'hypoallergenic for sensitive skin').
• •Infuse Local Pride: Casually mention 'Donostia' or 'San Sebastián' to ground the brand in its locality and appeal to both locals and visitors looking for authentic souvenirs. The use of Basque words like 'Amona' (grandmother) on some products also adds a local touch.

Social Perception

Highly Praised for Customer Service, Loved for Unique & Quality Products, Seen as a Creative Haven, A Valued Local Business

Copy Examples

• •✨ Fresh from our Donostia workshop! ✨ Each piece in our new collection is handcrafted with love, just waiting to tell your story. Which one speaks to you? Come find your unique treasure at A Tu Bola. #ATuBolaDonostia #HechoAManoConAlma #JoyasDeAutor
• •Unleash your inner artist! 🎨 Join us at A Tu Bola Donostia's creative space. We've got all the beautiful beads, charms, and guidance you need to design jewelry that's uniquely YOU. Let's make something amazing together! Book your spot. #ATuBolaDIY #CreaTuEstilo #DonostiaCreativa
• •Welcome to A Tu Bola Donostia – where your imagination takes shape. Discover handcrafted jewelry with soul, or dive into our DIY space and create your own masterpiece. It's all about your style, your story.
• •(Video showing hands crafting a piece) A little peek at the magic happening today! Sonia's bringing a custom design to life. 😉 Remember, if you can dream it, we can help you create it at A Tu Bola! #TallerDeJoyeria #PiezasUnicas #ATuBolaDonostia
• •💖 Your Style, Your Story - Discover What's New at A Tu Bola! Hi [Customer Name], at A Tu Bola Donostia, we believe jewelry should be as unique as you are. Explore our latest handmade arrivals, crafted with passion right here in San Sebastián, or visit our store and let Sonia and María help you design your very own piece. Let your creativity shine!