Brand Tone

Rebellious, confident, bold, and authentic. Also, friendly and community-oriented.

Brand Values

• •Quality
• •Attitude/Self-Expression
• •Friendship/Connection
• •Innovation
• •Service
• •Authenticity/Heritage

Best Practices

• •Embrace the Edge: Use strong, confident language. Don't shy away from colloquialisms or a slightly rebellious tone where appropriate, reflecting the "attitude" in the brand name.
• •Highlight "Made in USA" & Quality: Consistently weave in the American-made aspect and the commitment to quality materials and craftsmanship. This is a key differentiator and value proposition.
• •Speak to Your Tribe: Understand and use language that resonates with the target subcultures (biker, punk, etc.) while remaining accessible enough not to alienate potential new customers.
• •Be Authentic & Direct: Avoid overly corporate or fluffy language. The brand's persona is straightforward and genuine. Get to the point, but do it with style.
• •Visual-Verbal Consistency: Ensure the tone of the copy aligns with the visual imagery used on the website and social media – rugged, bold, and showcasing the unique details of the accessories.

Social Perception

Customers generally perceive AMiGAZ as a provider of high-quality, durable, and stylish accessories that cater to niche, alternative lifestyles, particularly biker and punk aesthetics. The 'Made in the USA' aspect is a positive point for many. They are seen as legit and reliable. For the general public less familiar with these subcultures, the brand might appear edgy or niche. However, the quality and unique designs can appeal to a broader audience looking for distinctive accessories.

Copy Examples

• •Headline: Unleash Your Edge. AMiGAZ: Accessories Forged with Attitude. Body: Don't just wear accessories. Make a statement. For over 35 years, AMiGAZ has crafted quality gear in the USA for those who walk their own path. This isn't just metal and leather – it's an extension of you. Built4U2wear.
• •Social Media Post: Ride hard. Live free. Look damn good doing it. Our latest collection of wallet chains and biker gear just dropped. American made, attitude approved. Link in bio. #Amigaz #AttitudeApproved #BikerJewelry #MadeInUSA #RideOrDie
• •Product Description (for a skull bracelet): This ain't your grandma's charm bracelet. The [Product Name] Skull Bracelet is for the bold, the fearless, the ones who write their own rules. Crafted from [Material] right here in the USA, it’s more than an accessory – it’s a piece of your attitude.
• •Email Subject: Ordinary is Over. Your AMiGAZ Awaits. Email Body: Tired of blending in? AMiGAZ accessories are designed to make you stand out. Quality you can feel, style you can’t ignore. Find your next signature piece.
• •Brand Story Snippet: It started with a simple bracelet and a bond between friends. Over three decades later, AMiGAZ still stands for authentic style and American-made quality. We’re small but mighty, just like the attitude our accessories embody. Service. Quality. Innovation. That's the AMiGAZ way.