Brand Tone

Personal & Passionate, Artisanal & Crafted, Elegant & Sophisticated, Welcoming & Intimate, Authentic & Rooted

Brand Values

• •Family & Heritage
• •Quality & Craftsmanship
• •Passion & Dedication
• •Connection with Nature & Land
• •Exclusivity & Intimacy
• •Authenticity & Transparency

Best Practices

• •Write from the Founder's Voice (or a clearly defined brand persona): Maintain a consistent 'I' or 'we' that reflects Ximena's (or the family's) personal involvement and passion. Share anecdotes and personal reflections.
• •Emphasize Sensory Details and Emotion: Use descriptive language that evokes the taste, aroma, and texture of the wine, as well as the feelings associated with the vineyard and the winemaking journey (e.g., 'dark, sultry and wonderfully generous,' 'elegant and serene on the palate,' 'captivated by this magical place').
• •Highlight 'Handcrafted' and 'Limited Production': Consistently reinforce the artisanal, small-batch nature of the wines to underscore their exclusivity and quality.
• •Tell the Story: Weave the brand's origin story, the family's dedication, and the connection to the land into various pieces of content, not just the 'About Us' page.
• •Maintain a Tone of Warmth and Invitation: Even when conveying sophistication and exclusivity, ensure the language is welcoming and makes people feel invited to be part of the Atticus Wine story. Use phrases that express gratitude and a desire to share.

Social Perception

High-Quality Boutique Winery, Personal and Passionate Owners, Exclusive Experience, Authentic & Story-Driven, Respected within the Region

Copy Examples

• •From our family vineyard in the heart of Yamhill-Carlton, we pour our passion into every bottle. Discover the elegant, handcrafted Pinot Noir that tells the story of our land and our journey. Welcome to Atticus Wine – where every sip is personal.
• •A Labor of Love: Unveiling Our Limited 20xx Atticus Vineyard Pinot Noir
• •Sunrise over Atticus Vineyard – a quiet moment of gratitude before the day's work. Each vine, each grape, holds the promise of the elegant Pinot Noir we lovingly craft for you. It’s more than wine; it’s our heart, bottled. #AtticusWine #YamhillCarlton #PinotNoir #FamilyWinery #HandcraftedWine
• •Join us for an intimate tasting experience at our vineyard home. Hosted by winemaker Ximena Orrego, you’ll journey through our limited-production Pinot Noirs, hear the stories behind each vintage, and soak in the views that inspire us daily. By appointment only, for a truly personal connection.
• •At Atticus Wine, we believe in gentle hands and patient winemaking. Our micro-boutique winery is dedicated to crafting Pinot Noir that speaks of its unique terroir with complexity and grace. Small lots, meticulous care, and a pursuit of balance define every bottle.