Tono de Marca

Enthusiastic, Modern, and Approachable

Valores de Marca

• •Cultural Celebration
• •Accessible Quality
• •Everyday Practicality
• •Trend-Conscious Style

Mejores Prácticas

• •Always Weave in the "Why": Don't just state that a piece is "Mexican inspired"; briefly mention the cultural significance where appropriate (e.g., "The Hilo Rojo for protection," "The Virgencita as a symbol of faith"). This adds depth and emotional connection.
• •Use the "Approachable Expert" Voice: Combine casual, enthusiastic language ("insanely good," "love") with specific, quality-assuring details ("18k Gold Plated," "Stainless Steel"). This builds trust without sounding overly technical or exclusive.
• •Embrace Emojis Strategically: Continue using the 💧 emoji next to every water-resistant product. It's a powerful and instant visual cue that reinforces a key brand value. Use other emojis sparingly to add personality in social media captions and emails.
• •Balance "Stylish" with "Practical": In every product description or ad, try to mention both a style benefit (e.g., "the perfect layering piece," "a modern statement") and a practical benefit (e.g., "water-resistant," "hypoallergenic"). This dual promise is central to the brand's appeal.
• •Encourage and Feature User Content: Actively ask customers to share how they wear their jewelry. Use a dedicated hashtag and feature customer photos in your marketing. This validates the brand's promise of everyday style and builds a strong sense of community, reinforcing social proof.

Percepción Social

Focused on building a positive customer experience and community through rewards, reviews, and influencer marketing, with a targeted approach for different regions like the Mexican market.

Ejemplos de Copy

• •Wear Your Story. 100% Mexican-Inspired Jewelry. From Florida with love, for the soul with roots. Our Virgencita Cross Bracelet isn't just an accessory; it's a piece of home. Crafted from durable 18k gold-plated steel, it’s made to be part of your daily life.
• •Live in Your Jewelry. Yes, Even in the Water 💧 Coffee runs, gym sessions, and beach days—your jewelry should keep up. Our pieces are water-resistant, hypoallergenic, and designed for your 24/7 life. Insanely good quality that you never have to take off.
• •That “Add to Cart” Feeling, Without the Guilt. Your style refresh is here. Discover our new drops, featuring on-trend necklaces and rings at prices you’ll love. Stylish looks and attainable luxury are what we do best. Treat yourself.
• •Gold-Plated, Stainless Steel. Made to Last. The secret to our shine? We use 18k gold plating over durable stainless steel to give you a look that’s both stunning and strong. Hypoallergenic and built for everyday wear, it’s quality you can feel.
• •Your Weekly Style Inspo, Handpicked by Ericka. This week is all about layering! Ericka's top pick is the Long Kardia Necklace paired with our Spinelli Clip Ring. How are you styling your #AtticaJewels? Tag us for a chance to be featured!