Brand Tone

Aspirational & Elegant, Passionate & Personal, Accessible & Reassuring, Curated & Discerning

Brand Values

• •Style & Beauty
• •Quality & Craftsmanship
• •Individuality & Personal Expression
• •Customer Focus
• •Accessibility
• •Global Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Attica House's tone (e.g., aspirational, passionate, elegant, accessible, curated) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Use Storytelling: Weave in the brand's origin story, the inspiration behind collections, and the craftsmanship involved. This reinforces passion and authenticity. For example, refer to the founders' journey and their love for design.
• •Focus on "You" and "Your Home": Address the customer directly and focus on how Attica House products can help them achieve their desired home aesthetic and feeling (e.g., "reflects who you are," "elevates your home").
• •Emphasize Curation and Quality: Use words that convey careful selection, artistry, and lasting value (e.g., "curated," "handcrafted," "timeless," "artisan," "exquisite"). This supports the "Online Luxury" positioning.
• •Maintain Visual-Verbal Harmony: Ensure the copy on the website, social media, and ads complements the sophisticated and stylish imagery used. The language should evoke the same sense of elegance and inspiration as the visuals.

Social Perception

Positive, Aspirational yet Attainable, Trusted (for those who have purchased), Online-Focused

Copy Examples

• •Headline: Discover Your Home's Signature Style. Body: At Attica House, we journey the globe to bring you exceptionally crafted furniture and décor. Each piece is thoughtfully selected, destined to transform your space into a personal sanctuary of timeless elegance. Explore the collection and let your story unfold.
• •Headline: More Than Furniture, It's a Feeling. Body: Remember that spark when you find something truly special? That's the Attica House experience. From statement sofas to handcrafted wall art that speaks to you, we curate beauty that elevates your everyday. Fall in love with your home all over again.
• •Headline: Curated for a Life Beautifully Lived. Body: Your home is a canvas. Attica House provides the palette. Discover bold designs, luxurious textures, and artisan-crafted pieces that bring your vision to life. Because a well-designed home isn't a trend—it's a reflection of you.
• •Headline: The Art of Homemaking, Redefined. Body: Inspired by global artisans and a passion for exquisite design, Attica House offers unique furniture and décor that tells a story. Let us help you find that perfect piece that makes your space not just stylish, but deeply inspiring.
• •Headline: Elevate Your Everyday with Attica House. Body: We believe luxury should be within reach. Explore our latest collection of globally inspired furniture, statement wall art, and designer rugs, all curated to bring a symphony of style and sophistication to your cherished spaces.