Brand Tone

Passionate & Proud, Artisanal & Innovative, Quality-Focused & Health-Conscious, Friendly & Engaging, Community-Oriented

Brand Values

• •Quest for Umami/Deliciousness
• •Innovation in Agriculture
• •Quality & Freshness
• •Customer Joy & Satisfaction
• •Highlighting Regional Strength
• •Transparency

Best Practices

• •Always Emphasize the "Dashi Umami": This is their most unique selling proposition. The copy should consistently highlight the special dashi-feeding process and the resulting superior umami taste. Use descriptive words that evoke flavor and richness.
• •Showcase Passion and Dedication: Convey Mr. Ogawa's commitment and the farm's artisanal approach. Use phrases like "crafted with passion," "our dedication," "farm-to-table care."
• •Highlight Quality and Awards: Reinforce the premium nature of the product by mentioning its award-winning status and the specific benefits (e.g., higher glutamic acid, enjoyable even for those who dislike tomatoes).
• •Maintain a Friendly and Slightly Educational Voice: Share interesting facts about the tomatoes or the farming process in an accessible way, just as they do on their blog and social media. This builds a connection with the customer.
• •Use Appetizing and Evocative Language: Since the product is food, the copy should stimulate the senses. Use words like "bursting with flavor," "succulent," "vibrant," "deliciously sweet and savory," "unforgettable taste."

Social Perception

High-Quality Specialty Product, Innovative Farmer, Trustworthy & Passionate, Gift-Worthy, Limited but Positive

Copy Examples

• •Headline: Taste the Umami, Crafted by Passion. Body: Our Atsumi Tomatoland mini tomatoes aren't just grown; they're nurtured with a unique dashi essence for an unforgettable burst of flavor that will make your taste buds sing. Experience the dedication in every bite.
• •Headline: From Our Farm, With a Dash of Innovation, To Your Table. Body: Discover the secret of the Atsumi Peninsula – mini tomatoes fed with mineral-rich hot spring dashi. It's not just a tomato; it's a taste revolution, bringing smiles one delicious sphere at a time.
• •Headline: More Than a Snack, It's an Experience. Atsumi's "Dashi Oshi Mi" Tomatoes. Body: Forget what you thought you knew about mini tomatoes. Ours are bursting with 1.4x the umami, making them the perfect healthy indulgence or the star ingredient that elevates any dish. Award-winning taste, naturally.
• •Headline: The Atsumi Peninsula's Treasure, Delivered to You. Body: We pour our hearts and the finest local ingredients (including our signature dashi!) into every "Dashi Oshi Mi" mini tomato. Taste the difference that passion, innovation, and a touch of Japanese tradition make.
• •Headline: Why Settle for Ordinary? Elevate Your Meals with Extraordinary Flavor. Body: Atsumi Tomatoland's mini tomatoes are a testament to what happens when dedication meets deliciousness. Perfect for gifting, delightful for snacking, and transformative in your cooking. Taste the award-winning difference today!