Brand Tone

Aspirational & Elegant, Trustworthy & Professional, Approachable & Passionate, Informative & Helpful, Conscious & Sustainable

Brand Values

• •Authenticity
• •Quality
• •Sustainability/Circularity
• •Trust & Transparency
• •Customer Satisfaction
• •Passion for Luxury
• •Accessibility (to Luxury)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your tone (e.g., Elegant, Trustworthy, Passionate) and those that don't (e.g., Flippant, Overly Casual, Aggressive). Provide examples.
• •Prioritize "Authenticity" and "Quality" in Messaging: These are core to the pre-owned luxury market. Ensure copy consistently reinforces these values, whether describing products, processes, or the brand itself.
• •Balance Aspiration with Accessibility: While showcasing luxury, ensure the language feels inclusive enough for those aspiring to own such items. Highlight the value and smart-shopper aspect of pre-owned.
• •Educate and Inform Subtly: Weave in details about sustainability, the benefits of circular fashion, and the craftsmanship of the bags without being overly preachy. Position the brand as a knowledgeable guide.
• •Maintain Professionalism with a Personal Touch: Especially in customer interactions (social media comments, emails), be professional and helpful, but also allow the passion for the products and brand to shine through, making interactions feel genuine. Response to reviews, both positive and negative, should always be courteous and solution-oriented.

Social Perception

Trusted Reseller, High-Quality Curator, Sustainable Choice, Knowledgeable, Fair (in pricing and consignment)

Copy Examples

• •Instagram Post (New Arrival - Chanel Classic Flap): Timeless elegance, reborn. ✨ This iconic Chanel Classic Flap has just graced our collection, ready to write its next chapter with you. Meticulously authenticated and preserved, it’s more than a bag – it’s a piece of history. Discover a smarter way to own luxury. #ChanelClassicFlap #SustainableLuxury #SecondhandbagsCH #LuxuryInvestment
• •Website Homepage Banner: Authentic. Sustainable. Exclusively Yours. Explore curated pre-loved designer handbags and embrace the enduring allure of luxury, consciously. Each piece verified, every story unique.
• •Facebook Ad (Targeting environmentally conscious luxury shoppers): Love Hermès? Love the Planet. 💚 At Secondhandbags.ch, discover authentic Hermès treasures that don’t cost the Earth. Give iconic style a second life and indulge your passion, sustainably. Shop our verified collection.
• •Email Newsletter Snippet (Highlighting expertise): Behind every bag at Secondhandbags.ch is a team of passionate experts. We don't just sell bags; we understand their heritage, craftsmanship, and value. Trust our meticulous authentication and curation to bring you only the finest pre-loved luxury. Have a question about your dream bag? We're here to help!
• •Blog Post Title / Social Media Teaser (Promoting circularity): The Beauty of the Second Act: Why Choosing Pre-Loved Luxury is the Smartest Style Statement. More than a trend, it's a movement. Discover how you can own iconic design with integrity and a lighter footprint. #CircularFashion #LuxuryResale #StyleWithSubstance