Brand Tone

Professional, Reliable/Trustworthy, Experienced, Customer-focused, Solution-oriented

Brand Values

• •Quality
• •Innovation
• •Affordability/Cost-Effectiveness
• •Ethical Conduct
• •Customer Service/Support
• •Clinical Excellence
• •Compliance

Best Practices

• •Prioritize Clarity and Precision: In the medical field, ambiguity can be detrimental. Use clear, concise language that accurately describes products and their benefits. Avoid jargon where possible, or explain it if necessary for the target audience (healthcare professionals).
• •Emphasize Trust and Reliability: Consistently use words and phrases that build confidence, such as "quality-assured," "clinically tested," "regulatory approved," "experienced," and "reliable support."
• •Maintain Professionalism: Address the audience (primarily healthcare institutions and professionals) with a respectful and knowledgeable tone. Avoid overly casual or slang language.
• •Focus on Solutions and Benefits: Highlight how Atris products and services solve problems, improve patient care, ensure compliance, or offer cost-effectiveness for healthcare providers.
• •Ensure Factual Accuracy: All claims regarding product specifications, compliance, and company experience must be accurate and verifiable. This is critical for maintaining credibility in the healthcare sector.

Social Perception

Established Supplier, Provider of Regulated Goods, Specialized Niche

Copy Examples

• •Headline for a surgical products page: "Precision & Reliability: Equipping Australian Healthcare Professionals with Superior Surgical Instruments."
• •About Us snippet: "For over 50 years, Atris has been dedicated to advancing Australian healthcare by providing innovative and high-quality medical solutions. Our commitment to clinical excellence and ethical service ensures you receive effective, compliant, and cost-effective products you can trust."
• •Product description (e.g., for a vital signs monitor): "Ensure optimal patient care with our advanced vital signs monitor. Designed for accuracy and ease of use, it meets stringent Australian regulatory standards, offering reliable performance when it matters most. Partner with Atris for quality you can depend on."
• •Call to action for a quote: "Need to source specific medical supplies? Our experienced team is ready to provide cost-effective solutions tailored to your facility's requirements. Contact us today for a comprehensive quote and expert advice."
• •Jollypop Pacifier highlight: "Trusted by Australian hospitals, Jollypop Pacifiers are designed for safety and comfort. Provide the very best for your littlest patients with Atris."