Brand Tone

Artistic & Authentic, Vibrant & Quirky, Community-Oriented & Ethical, Passionate & Story-driven, Approachable & Warm

Brand Values

• •Artisan Empowerment
• •Preservation of Craftsmanship
• •Handmade Quality
• •Authenticity & Heritage
• •Contemporary Aesthetics
• •Sustainability (implied)

Best Practices

• •Emphasize the "Handcrafted" & "Artisan" Angle: Always highlight the human touch and the skill of the artisans. Use phrases like "handcrafted by," "artisan-made," "crafted with care," "traditional techniques." This reinforces authenticity and value.
• •Incorporate Storytelling: Share the stories behind the products, the artisans, or the craft traditions. This creates an emotional connection and showcases the brand's depth beyond just being a retailer.
• •Use Vibrant & Evocative Language: Reflect the "Atrangi" (unusual, vibrant) nature of the products with descriptive adjectives. Words like "vibrant," "intricate," "luminous," "soulful," "unique," "heritage" can be powerful.
• •Clearly Communicate the "Why": Remind the audience of the brand's mission to empower artisans and preserve cultural heritage. This builds brand loyalty among conscious consumers.
• •Maintain Visual-Copy Harmony: Ensure the tone of the copy matches the visual style of the product photography and branding (which is already vibrant and artistic). The words should enhance the visual experience and vice-versa.

Social Perception

Positive & Appreciative, Ethically Conscious Choice, Source of Unique Decor, Connected to Indian Roots

Copy Examples

• •Headline: More Than Decor, It's a Story. Crafted by Hand, Told by Heart. Body: Each Atrangi Studio piece carries the soul of Indian artistry. Discover handcrafted treasures that bring vibrant traditions and artisan empowerment into your home. #HandmadeWithLove #SupportArtisans
• •Headline: Uniquely Yours. Vibrantly Atrangi. Body: Why settle for ordinary? Our hand-painted Kutch Garden Stakes (Set of 5) add a splash of extraordinary to your green spaces, each one a testament to the skill of our partner artisans. Brighten your world, support a craft. #AtrangiHome #IndianCrafts
• •Headline: From Our Artisans' Hands to Your Home. Body: Experience the warmth of tradition with our Aari Embroidery Cushion Covers. Intricate, elegant, and ethically made, they’re a cozy embrace of culture and contemporary style. #EthicalDecor #ArtisanMade
• •Headline: Let Your Walls Speak Volumes. Body: Our Assorted Handpainted Wooden Wall Frames aren't just frames; they're windows to India's vibrant heritage. Curate a gallery of stories, handcrafted with passion. #WallDecor #CulturalHeritage
• •Headline: The Glow of Tradition, Reimagined. Body: Light up your evenings with our Tholu Bommalata Leather Lamps. Each lamp shares a timeless tale, handcrafted to cast a warm, cultural glow in your modern home. #Lighting #TraditionalArtReimagined