Brand Tone

inspirational, encouraging, serene, modern, relatable, and spiritual but not overly preachy

Brand Values

• •Peace and Harmony
• •Positivity and Unity
• •Mindfulness
• •Faith and Spirituality
• •Contemporary Style

Best Practices

• •Always Lead with "Peace": Every piece of copy, from a tweet to a product description, should connect back to the core concept of peace, harmony, or tranquility. This singular focus will reinforce the brand's name and mission.
• •Maintain an Uplifting and Encouraging Tone: The brand's voice should always be a source of positivity. Avoid cynical or negative language. The copy should feel like a supportive friend encouraging a calmer state of mind.
• •Balance Modernity with Mindfulness: Use contemporary language, emojis, and relatable scenarios (like those in their TikToks) to connect with the audience, but always tie it back to the deeper message of mindfulness and inner calm.
• •Use "You" and "Your" to Speak Directly to the Customer: Make the message personal. Phrases like "Your daily reminder" or "Find your calm" create a direct connection and make the abstract concept of peace feel attainable for the individual.
• •Be Authentic and Transparent (Especially Given Customer Feedback): While the marketing copy should be inspirational, the brand must address the operational criticisms found online. Future copywriting on pages like the FAQ or in customer service emails should be exceptionally clear, transparent, and helpful to rebuild trust and align the customer experience with the brand's peaceful values.

Social Perception

The social perception of AT PEACE is mixed. While the brand's message of peace and positivity resonates and has positive reception within specific communities (e.g., sororities), there are significant concerns raised in online forums regarding customer service issues, incorrect orders, and difficulties with returns, leading some to label the business as a potential scam. This indicates a disconnect between the brand's projected image and the actual customer experience.

Copy Examples

• •In a world of noise, find your quiet. Our new collection is designed to be your daily reminder to breathe deep and live AT PEACE. #AtPeaceApparel #FindYourCalm
• •This isn't just a t-shirt; it's a statement. Crafted from premium, soft-touch cotton and featuring our signature @-PEACE logo, it s a wearable piece of tranquility. Let your style speak your values. Wear the peace you want to see in the world.
• •Life gets chaotic. We get it. That's why we create apparel that serves as a gentle nudge to seek harmony in the small moments. As a member of our community, here's an exclusive first look at our new Serenity collection. Find your new favorite piece and carry peace with you.
• •When life throws chaos at you... just throw on some peace. ✌️ Our hoodies are basically a hug for your soul. #AtPeace #Mindfulness #GoodVibesOnly #Streetwear
• •Style meets serenity. AT PEACE is more than a clothing brand; it's a movement towards a more mindful life. Our apparel combines contemporary design with a meaningful message. Shop now and become an ambassador for peace.