Brand Tone

Professional, Calming, and Caring

Brand Values

• •Authenticity
• •Holistic Well-being
• •Client-Centric Care
• •Professionalism & Expertise

Best Practices

• •Always Lead with "Calm and Care": Every piece of content, from an ad to a client email, should feel serene and empathetic. Use a warm, reassuring, and professional voice. Avoid overly aggressive sales language or urgent calls-to-action.
• •Weave in the Authentic Story: Subtly remind your audience of the brand's unique origin. Phrases like 'authentic Swedish techniques,' 'our founder from Sweden,' or 'a true Swedish touch' reinforce the brand's unique value proposition.
• •Focus on Benefits, Not Just Features: Instead of just saying '60-minute Swedish Massage,' describe the outcome: 'Find an hour of peace and leave your stress behind with our signature 60-minute Swedish Massage.'
• •Use High-Quality, Serene Imagery: Visuals should match the brand's tone. Use images of calm treatment rooms, natural elements (like stones, plants), and soft, neutral colors. Avoid busy graphics or stock photos that feel impersonal.
• •Maintain a Consistent Voice in Client Interactions: Ensure that all communications, including appointment reminders, follow-up emails, and responses to reviews, are professional, polite, and reflect the caring nature of the brand. Thank clients for their feedback and address any concerns with empathy.

Social Perception

Highly skilled and effective, trusted and professional, authentic and personal, creating an overwhelmingly positive perception built on trust and consistent results.

Copy Examples

• •Experience Authentic Swedish Massage in the Heart of Durham. More than relaxation —it's a path to well-being. Book your healing touch today.
• •Feeling the weight of the week? Aches and tension are your body's way of asking for a reset. Our Deep Tissue massage is designed to release chronic muscle tension and restore your sense of balance. Schedule your session and feel the difference.
• •A Gift for You: Unwind with a Touch of Swede. Hi [Client Name], we believe self-care is essential. As a valued client, we invite you to book a 60-minute Swedish massage this month and receive a complimentary hot stone enhancement to melt your stress away.
• •Did you know regular massage can improve circulation and reduce stress? At A Touch of Swede, we offer personalized, therapeutic massage to help you maintain a healthy and balanced lifestyle. Proudly serving the Durham community.
• •'I left feeling relaxed and refreshed. The best massage in Durham!' - We love hearing from our clients! It's our privilege to provide a professional and calming space for your wellness journey. Thank you for your trust in us.