Brand Tone

Professional, Expert, Modern, Trendy, Client-Focused, Pampering, Luxurious, Quality-Oriented, Informative, Helpful

Brand Values

• •Expertise & Skill: Emphasis on experienced and specialized stylists.
• •Quality: Use of high-quality, leading professional products and advanced techniques.
• •Customer Satisfaction: Aiming for clients to feel confident, beautiful, and have a memorable experience.
• •Innovation & Trends: Staying updated with the latest in hair care, treatments, and styles.
• •Personalization & Care: Offering consultations and tailored services to meet individual client needs, including ammonia-free color options and a private room.
• •Luxury & Indulgence: Providing premium treatments and a high-end salon experience.

Best Practices

• •Emphasize Expertise & Quality: Always highlight the skill of the stylists, the premium brands used (e.g., Kevin Murphy, Schwarzkopf, Milbon), and the advanced nature of the treatments offered. Use confident and knowledgeable language.
• •Focus on Client Benefits & Transformation: Frame services around the positive outcomes for the client – e.g., "feel confident," "achieve your dream hair," "effortless style," "radiant look."
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is welcoming and makes clients feel comfortable. Avoid overly technical jargon without explanation. The offer of a "Private Room" caters to this.
• •Use Evocative & Sensory Language (especially for luxury/pampering): Words like "indulgence," "luxurious," "pamper," "radiant," "silky," "vibrant" can enhance the perception of a high-end experience. Their "24K Liquid Gold Anti-Frizz Treatment" is a good example.
• •Stay Current & Informative: Regularly update copy to reflect new trends, services (like their Milbon treatments), and technologies the salon adopts. Ensure blog posts and service descriptions are educational and clearly explain the value.

Social Perception

Positive: Generally, clients seem to perceive the brand as a high-quality, skilled, and reliable salon. Reviews frequently praise the results, especially for specialized services like color, extensions, and treatments. Trusted for Special Occasions: Their specialization in bridal and special occasion hairstyling suggests a reputation for delivering under pressure for important events. Go-To for Solutions: The focus on treatments like anti-frizz and Japanese straightening positions them as a place for clients seeking solutions to specific hair concerns. Professional Team: The diverse and experienced team is a visible asset.

Copy Examples

• •Experience the art of transformation at A Touch of Class. Our expert stylists blend modern techniques with premium care to unveil your most radiant look. Book your indulgence: [Link]
• •Dreaming of voluminous, luscious locks? Our master stylists specialize in seamless, high-quality hair extensions. Schedule your complimentary consultation today and let's create your perfect length and volume. [Link]
• •Tired of frizz? Discover the lasting smoothness of our signature Keratin treatments. We use only the finest formulas to restore health and shine, leaving your hair effortlessly manageable. Your sleek new look awaits. [Link]
• •Unlock vibrant, lasting color with our Schwarzkopf and ammonia-free INOA experts. From subtle enhancements to bold transformations, we tailor every shade to you. Elevate your color story: [Link]
• •Your special day deserves a touch of class. Trust our acclaimed stylists to craft the perfect bridal hair that complements your vision, ensuring you look and feel breathtaking. Enquire about our bridal packages: [Link]