Brand Tone

Expert, Passionate, and Reliable

Brand Values

• •Performance and Excellence
• •Experience and Expertise
• •Reputation and Trust
• •Accessibility and Community
• •Innovation

Best Practices

• •Lead with Expertise: Always frame content around the brand's 18 years of experience. Use phrases like 'Track-tested,' 'Expert-approved,' and 'Engineered for performance' to reinforce authority.
• •Balance Technical Specs with Emotional Benefits: While listing technical details is crucial for the target audience, connect them to the emotional payoff—faster lap times, superior handling, or the pride of a well-tuned machine.
• •Showcase, Don't Just Tell: Use high-quality imagery and videos of project cars, parts being installed, and vehicles in action on the track. This visually demonstrates the brand's values of performance and passion.
• •Foster a Sense of Community: Regularly feature customer builds, share results from sponsored race teams, and ask engaging questions to the audience. This reinforces the value of being an accessible and integral part of the motorsport world.
• •Maintain a Confident and Reliable Tone: Ensure all copy is clear, direct, and professional. Avoid overly casual language or slang to maintain the brand's positioning as a serious, expert supplier in the high-end automotive market.

Social Perception

Positive with a Focus on Quality and Service

Copy Examples

• •Unleash the beast. The new Eventuri Carbon Scoops for the BMW G87 M2 have arrived. Precision-engineered for maximum airflow and crafted for a flawless matte or gloss finish. It’s not just an upgrade; it’s a statement. Available now at ATOMIC-SHOP. #BMWM2 #Eventuri #CarbonFiber #Tuning #PerformanceParts
• •With 18 years of track-tested experience, we know what it takes to win. From brake kits to complete coilover systems, ATOMIC-SHOP is Europe's trusted partner for motorsport and performance tuning. Explore our collections for Porsche, BMW, and more. Tune your victory with us.
• •Exclusive Access: The Latest Performance Upgrades Are Here.
• •Europe’s premier supplier of performance parts and motorsport equipment. For over 18 years, we've been the trusted provider of experience-based solutions for enthusiasts and professional race teams worldwide. Let's build your next victory together.
• •Stop on a dime, every time. This complete brake kit delivers unparalleled stopping power and thermal resistance, engineered for the demanding conditions of the track and spirited street driving. Backed by our 18 years of expertise, this isn't just a part—it's peace of mind at 200 mph.