Brand Tone

Intelligent & Witty, Passionate & Enthusiastic, Approachable & Community-Focused, Experimental & Innovative

Brand Values

• •Education & Knowledge Sharing
• •Quality & Craftsmanship
• •Community & Collaboration
• •Transparency & Simplicity
• •Innovation & Experimentation

Best Practices

• •Embrace the "Intelligent Wit": Infuse copy with clever wordplay related to science, brewing, and discovery. Don't be afraid to use puns or smart observations, but keep it accessible.
• •Highlight the "Why": Connect back to the values of education, quality, and community. Explain the science or the story behind a beer or an event.
• •Be Genuinely Enthusiastic: Let the passion for brewing and experimentation shine through. Use evocative language that conveys excitement about new creations and the craft itself.
• •Maintain an Educational Undercurrent: Even in promotional posts, find opportunities to share a small tidbit about the brewing process, ingredients, or scientific inspiration. This reinforces the brand's commitment to knowledge.
• •Keep it Visually Cohesive: Ensure that the visual branding (logos, color schemes, imagery) consistently reflects the scientific, clean, yet creative theme, supporting the written tone.

Social Perception

Positively Received, Unique & Memorable Branding, Community-Oriented, Resilient, Innovative Brewers

Copy Examples

• •Headline: Unleash Your Inner Scientist: Discover the Elements of Great Taste. Body: At Atom Beers, we meticulously fuse scientific precision with a passion for flavour. Explore our latest experiment, [Beer Name], a [Beer Style] that’s a catalyst for good times. #AtomBeers #ScienceOfBeer #CraftRevolution
• •Headline: More Than Just a Pint. It's a Hypothesis Proven Delicious. Body: From meticulous malt selection to the final fizz, every Atom Beer is a journey of discovery. Join our Beer School and delve deeper into the fascinating chemistry of craft. #BrewingKnowledge #AtomEducation #HullBeer
• •Headline: Warning: May Cause Spontaneous Utterances of "Eureka!" Body: Our new [Sour Beer Name] is a shockingly good concoction of [Fruit 1] and [Fruit 2]. Get ready for a flavour reaction that will electrify your taste buds! #TasteTheExperiment #AtomSours #PushingBoundaries
• •Headline: Community, Collaboration, Craft. It's in Our DNA. Body: Proudly brewed in Hull, Atom Beers is built on a shared passion for great beer and local spirit. Swing by our [Taproom Location] taproom for good company and even better brews. #SupportLocalHU #AtomCommunity #HullAndProud
• •Headline: The Perfect Equation: Hops + Malt + Science = Your New Favourite Beer. Body: We're constantly experimenting to bring you beers that are both innovative and exceptionally drinkable. Try our core range, like the iconic Catalyst Pale Ale, or explore our latest limited releases. Shop now via our website! #AtomCore #CraftBeerInnovation #DrinkSmarter