Tono de Marca

aspirational and exclusive, while being engaging, community-focused, direct, and informative

Valores de Marca

• •Cultural Authenticity
• •Community Building
• •Exclusivity and Curation
• •Innovation and Collaboration

Mejores Prácticas

• •Maintain a Consistent Tone: Ensure that all copy, from social media posts to product descriptions, reflects the brand's aspirational and exclusive tone. Use language that is both sophisticated and accessible to the target audience.
• •Highlight Brand Heritage: Regularly incorporate the brand's Japanese origins and its history in the streetwear scene. This reinforces authenticity and builds a stronger brand narrative.
• •Emphasize Community: Use copywriting to foster a sense of belonging. Encourage user-generated content, run contests, and promote in-store events to build a loyal community around the brand.
• •Focus on Exclusivity: Clearly communicate the rarity and limited availability of products. Use phrases like "limited edition," "exclusive collaboration," and "highly sought-after" to create a sense of urgency and desirability.
• •Be Transparent and Responsive: In all customer-facing communication, be honest about shipping times and responsive to inquiries. Acknowledge customer feedback, both positive and negative, to build trust and show that the brand values its customers.

Percepción Social

A premier destination for high-end sneakers and streetwear, seen as a key player in the local sneaker scene, bringing global trends and exclusive releases to the Filipino market, and a major cultural hub for sneakerheads.

Ejemplos de Copy

• •At atmos, we believe in the stories behind the sneakers. Explore our curated collection of iconic footwear and find the pair that speaks to you. #atmosPH #FindYourGrail
• •Born in the heart of Tokyo's fashion district, atmos brings a new level of style to the Philippines. Step into a world where culture and fashion collide. #atmosManila #TokyoToManila
• •More than just a store, we're a community. Join us at the Otaku Room for exclusive events, and a shared passion for all things sneakers. #atmosCommunity #SneakerheadHaven
• •Stay ahead of the game with our latest collaborations. Limited releases from the world's top brands, available only at atmos. Don't miss out. #atmosExclusives #StreetwearCulture
• •Every pair tells a story. From classic silhouettes to modern innovations, our collection is a tribute to the art of footwear. Experience the difference at atmos. #TheArtOfTheSneaker #atmosPH