Brand Tone

Caring & Compassionate, Trustworthy & Scientific, Natural & Healthy, Enthusiastic & Passionate

Brand Values

• •Pet Health & Wellness
• •Quality & Transparency
• •Science-Backed Nutrition
• •Love & Care
• •Canadian & Local Support

Best Practices

• •Lead with Trust and Transparency: Consistently mention the scientific backing, veterinarian involvement, and high-quality, human-grade ingredients.
• •Tell the Story: Weave in elements of the brand's origin story and the positive impact on pets (like Sage and Money) to create an emotional connection.
• •Maintain a Canadian Identity (Subtly or Overtly): Remind customers of the brand's commitment to local sourcing and Canadian-made quality, as this can be a point of trust and pride.
• •Focus on specific needs: ensure the brand highlights that recipes can meet specific needs.
• •Mention positive testimonials: Mention positive health impacts on the dogs.

Social Perception

Customers appreciate the tailored nutrition and positive health impacts on their dogs. They see the brand as dedicated to helping all dogs thrive, improving their health and well-being.

Copy Examples

• •Because a healthier pup means a happier you.
• •Inspired by a journey to bring one beloved dog back to health, Hi Nature Pet is dedicated to helping all dogs thrive.
• •No fillers, no artificial anything – just pure, wholesome goodness.
• •That's why Hi Nature Pet offers recipes to meet specific needs, ensuring your furry friend gets the precise nourishment they deserve for a vibrant, energetic life.
• •Hi Nature brought Sage back to her best!