Brand Tone

Aspirational, professional, inspiring, encouraging, supportive, positive, and motivational, focusing on opportunity and development.

Brand Values

• •Excellence and Professionalism
• •Discipline and Effort
• •Teamwork and Solidarity
• •Opportunity and Development
• •Passion

Best Practices

• •Always Leverage the "Official" Status: Every piece of copy should, in some way, reinforce that this is an official, authentic program from the Atlético de Madrid Academy. Use phrases like "Official Methodology," "Certified Coaches," and "the authentic Atlético experience."
• •Balance Aspiration with Tangible Benefits: While it's great to sell the dream ("become a legend"), always ground it in concrete outcomes for the parents and players, such as "improve tactical awareness," "master ball control," or "learn to collaborate effectively."
• •Speak in an Empowering and Motivational Tone: Use active, strong verbs and an encouraging voice. Words like "unleash," "master," "achieve," and "transform" are more powerful than passive descriptions. The tone should make both parents and players feel excited and capable.
• •Incorporate Core Values into All Messaging: Don't just list the values; show them. Instead of saying "we teach teamwork," write copy that says, "Learn to win together, fight for every ball as one, and build friendships that last a lifetime." Weave the values of effort, solidarity, and respect into your narratives.
• •Maintain Visual and Textual Consistency: Use the same brand colors (red, white, and blue), logos, and hashtags (#AupaAtleti, #AtleticoMadridEcuador) across all platforms. The language should feel unified, whether it's on a TikTok video or a formal email, ensuring the brand is instantly recognizable and trusted.

Social Perception

Prestigious, legitimate, highly desirable for families invested in youth sports, authentic, high quality, a premier and serious sporting project, a valuable investment for children's future, and an exciting and fun opportunity to emulate football heroes.

Copy Examples

• •The Dream of Professional Football Starts Here. Give your child more than just a camp. Give them an experience guided by official Atlético de Madrid coaches. At our camps in Quito and Guayaquil, we don't just teach football; we build character, discipline, and teamwork. Limited spots available for our 2025 season. Register now and let their professional journey begin. #AtletiDNA #FutureChampions #AtleticoMadridEcuador
• •Dribble like a pro. Shoot with power. Think like a champion. This is how we train. This is the Atlético way. Level up your game this summer. Are you ready? Tag a teammate who needs to be here! #AupaAtleti #FootballSkills #TrainLikeAPro
• •Experience the Methodology That Forges Legends. Welcome to the official Atlético de Madrid Camps in Ecuador. Here, potential meets opportunity. Under the guidance of our elite Spanish coaching staff, players learn the technical skills and tactical intelligence that define one of the world's greatest football clubs. This is where passion is ignited and futures are built.
• •Confirmed Dates: The Atlético de Madrid Experience Returns to Ecuador! The wait is over! Registration for the highly anticipated 2025 Atlético de Madrid Camps is now open. Join us for five unforgettable days of elite training, where players will be fully immersed in the club's philosophy of effort and teamwork. Secure your spot before they sell out and watch your star rise.
• •More Than a Game. An Education in Values. Our program, certified by Atlético de Madrid, focuses on comprehensive development. Players will enhance their football skills while learning the importance of respect, solidarity, and effort. It's an investment in a better athlete and a better person. Includes official training kit, hydration, and a certificate of participation.