Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Expert, Community-Focused, Heritage-Driven yet Modern, Playful & Engaging

Brand Values

• •Exceptional Customer Service
• •Quality Products
• •Community Building
• •Passion for Writing & Stationery
• •Family & Tradition
• •Adaptability & Innovation

Best Practices

• •Embrace Enthusiasm: Let genuine passion for stationery and writing shine through. Use exclamation points where appropriate and words that convey excitement and delight.
• •Be a Knowledgeable Friend: Share expertise in an accessible and helpful way, not an intimidating one. Offer tips, explain features clearly, and anticipate customer questions.
• •Foster Connection: Use inclusive language ("pen pals," "our community"). Ask questions to encourage interaction and make customers feel like part of the Atlas family.
• •Reference Heritage Authentically: Weave in the family-owned aspect and long history naturally where relevant, emphasizing experience and tradition without sounding outdated.
• •Stay Playful and Current (Especially on Platforms like TikTok): Adapt to the style of the platform. Use humor, participate in relevant trends (like the Beyoncé concert theme), and keep the energy upbeat and engaging.

Social Perception

Trusted Retailer, Community Hub, Customer-Centric, Knowledgeable Authority, A "Treat" to Visit

Copy Examples

• •✒️✨ Fresh ink on the scene! Say hello to the [Pen Name] – its [unique feature] is a game-changer for your daily writing ritual. We're already obsessed with the [color/nib quality]! Come geek out with us in-store or tap the link in bio to see why this beauty deserves a spot in your collection. What will you write with it first? #AtlasStationers #NewPenDay #FountainPenLove #StationeryAddict #ChicagoPens
• •Unlock Your Next Chapter of Writing! 🖋️ Our [Sale Name] Event is ON! Discover incredible deals on your favorite fountain pens, inks, and notebooks. It's the perfect time to treat yourself or the writer in your life. Shop now and let your creativity flow! [Link to Sale]
• •(Video: Quick demo of cleaning a fountain pen) Hey Pen Pals! Brendan here. Quick tip: Keep your fountain pens writing smoothly with a simple flush between inks! ✨ Your nibs will thank you. What are your go-to cleaning hacks? Share in the comments! #AtlasStationers #FountainPenTips #PenCare #StationeryHacks #StaySmooth
• •More Than Just a Store, We're a Community. ❤️ From sharing your latest pen finds on our Discord to the buzz of our annual Sidewalk Sale, we're so grateful for the passion you all bring to the world of stationery. This month, we're spotlighting [Community Member/Event]. Join the conversation and connect with fellow enthusiasts! [Link to Blog/Discord]
• •85+ Years and Still Writing Our Story! 📖 Since 1939, the Schmidt family has been dedicated to bringing the best in stationery to Chicago and beyond. From humble beginnings to your go-to pen oasis, thank you for being part of the Atlas Stationers journey! Share your favorite Atlas memory with us! #AtlasStationers #FamilyBusiness #ChicagoHistory #StationeryLove #ThenAndNow