Brand Tone

Expert/Authoritative, Educational/Informative, Passionate/Dedicated, Community-Oriented/Supportive, Approachable/Helpful, Respectful/Reverent

Brand Values

• •Quality
• •Expertise & Knowledge Sharing
• •Preservation & Conservation
• •Customer Satisfaction
• •Family & Community
• •Accessibility
• •Doing No Harm

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable information, tips, and guidance. Let the quality of products and expertise naturally lead to sales. Frame content around solving preservation challenges.
• •Showcase Expertise Respectfully: Leverage Jonathan Appell's experience and the company's specialized knowledge, but do so in a way that empowers the user rather than intimidating them. Use phrases like "learn from the experts" or "proven techniques."
• •Emphasize "Doing No Harm": Consistently weave in the importance of safe and appropriate restoration methods. This reinforces trust and aligns with the core values of preservation.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join us"). Encourage interaction by asking questions, promoting user-generated content (like tagging projects), and highlighting community efforts like the 48 State Tour.
• •Maintain Authenticity and Passion: Let the genuine enthusiasm for preservation shine through. Use storytelling to connect with the emotional aspect of preserving history. Whether it's a short TikTok or a detailed blog post, the underlying passion should be evident.

Social Perception

Trusted Authority, High-Quality Provider, Educational Resource, Reliable and Customer-Focused, Passionate and Dedicated, Community Builder

Copy Examples

• •Headline: Preserve Our Past. Protect Our Future. Body: At Atlas Preservation, we're more than just a supplier. We're your partners in safeguarding history. With decades of expertise and the highest quality restoration products, we empower you to do the job right. Learn from experts, access the best tools.
• •Headline: Don't Just Clean It. Conserve It. Body: Your historic gravestones and monuments tell a story. Our D/2 Biological Solution and specialized tools, backed by Jonathan Appell's proven techniques, ensure you're preserving that legacy safely and effectively. Join our workshops to learn the 'do no harm' approach from the pros.
• •Headline: The Craft of Restoration, Demystified. Body: Tackling a window restoration or masonry repair? Atlas Preservation provides not only the professional-grade supplies you need but also the knowledge to use them confidently. From DIY enthusiasts to seasoned pros, we're here to support your project every step of the way. Check out our TikTok for quick tips!
• •Headline: Join the Movement: Saving America's Graveyards, One Stone at a Time. Body: Our 48 State Tour brings free hands-on preservation training to communities nationwide. Atlas Preservation believes in empowering everyone to care for their local heritage. Get involved, learn the skills, and make a difference.
• •Headline: Quality You Can Trust, from Our Family to Yours. Body: As a family-owned business, Atlas Preservation is built on a foundation of quality products and a genuine passion for preservation. We source and develop the best tools and materials because we use them ourselves. Experience the Atlas difference.