Brand Tone

Aspirational, curatorial, sophisticated, minimalist, global, and adventurous.

Brand Values

• •Curation as a Service
• •Global Perspective
• •Quality & Craftsmanship
• •Modern Adventurism

Best Practices

• •Lead with the Curation Story: Always frame the narrative around the act of discovery. The copy should emphasize why a particular brand or product was chosen for the Atlas Moda collection, highlighting its unique quality or origin.
• •Use Elevated and Evocative Language: Employ words like "discover," "immerse," "explore," "timeless," and "crafted." This reinforces the premium, curatorial nature of the brand.
• •Maintain a Global Tone: Consistently reference international origins and the "Fashion Without Borders" ethos. This can be done by naming countries, referencing specific design traditions (like Japanese craftsmanship), or using travel and adventure metaphors.
• •Speak to the "Modern Adventurer": The copy should appeal to a customer who is sophisticated, active, and curious. Use language that speaks to both urban life and outdoor exploration, reflecting the mix of brands offered.
• •Focus on "Why" Over "What": Instead of just describing a product's features, explain the value behind it. For example, instead of "This is a durable clog," use "A clog built for every journey, combining timeless design with rugged durability."

Social Perception

Difficult to determine due to a minimal online footprint. Likely perceived as a niche, high-end aggregator of boutique brands for the few who discover it. The 'sold out' status on products might lead to a perception of inactivity.

Copy Examples

• •Global Style, Curated for You. Atlas Moda brings together the world's most compelling brands, so you can discover fashion without borders. Your next favorite piece is waiting.
• •For the modern adventurer. For the lover of timeless design. We search the globe for brands that tell a story. Explore our curated collections from Huckberry, Sun of Japan, and more.
• •New from Atlas: The Best in Japanese Craftsmanship. Immerse yourself in the elegance and tradition of Japanese design. Our latest curation from Sun of Japan blends minimalist aesthetics with impeccable quality. Discover pieces that are more than fashion—they're a philosophy.
• •Beyond the Beach. Dive into the world of luxury swimwear with our handpicked collection from Form & Fold. Engineered for perfect form and enduring fashion, it’s confidence you can wear.
• •Why Atlas? Because style doesn't have a zip code. We believe the best designs come from every corner of the world. Our mission is to be your map to discovering them, bringing enduring quality and modern adventure right to your wardrobe.