Brand Tone

Elegant, Aspirational, Calming, Serene, Helpful, Informative, Approachable, Enthusiastic

Brand Values

• •Quality
• •Sensory Experience & Well-being
• •Aesthetics & Design
• •Customer Satisfaction
• •Accessibility (Affordable Luxury)

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., Elegant, Calming, Helpful) and list "Do's" and "Don'ts" for word choices, sentence structure, and emotional appeal. For example, "Do: Use evocative adjectives. Don't: Use slang or overly casual acronyms."
• •Focus on Benefits & Experience: Instead of just listing ingredients or features, always tie them back to the feeling or experience the customer will gain (e.g., "not just lavender, but a pathway to peaceful sleep").
• •Use Sensory Language Consistently: Incorporate words that appeal to the sense of smell, but also touch, sight, and emotion to create a vivid picture of the ambiance the products provide. Maintain a lexicon of approved "scent words" and "mood words."
• •Tell Stories (Even Small Ones): Frame products within a lifestyle or a moment (e.g., "Imagine unwinding after a long day, enveloped by the comforting aroma of..."). This makes the brand more relatable and aspirational.
• •Review and Align Across All Channels: Regularly audit all copy – website, social media, emails, ads – to ensure it aligns with the defined tone and values. Ensure that whoever is writing copy understands and can consistently apply the brand voice. Train new team members thoroughly.

Social Perception

Positive: Customers generally perceive the brand favorably, praising the quality and longevity of the scents. Effective Products: Users confirm that the products deliver on their promise of creating pleasant aromas. Aesthetically Pleasing: The design of the diffusers is often complimented. Good Value: The combination of quality and price is seen as satisfactory. Responsive Customer Service: Positive comments about interactions with the brand. The brand is seen as a reliable source for home fragrance solutions that enhance the living space.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Transform Your Home into a Sanctuary. Discover Atlas Lifestyle's premium scents, crafted for serenity and style."
• •Product Description Snippet (Hotel Series Reed Diffuser): "Indulge in the essence of five-star luxury. Our 'Grandeur Hotel' reed diffuser envelops your space in sophisticated notes of white tea and ginger, creating an ambiance of timeless elegance, day after day."
• •Social Media Post (Instagram/Facebook): "✨ Elevate your WFH setup! ✨ A gentle waft of our 'Morning Dew' essential oil blend can transform your workspace into a haven of focus and calm. What's your favorite scent for productivity? Share below! #AtlasLifestyleSG #HomeOfficeBliss #ScentedSanctuary"
• •Email Marketing Subject Line: "Unwind & Recharge: New Calming Scents Have Arrived at Atlas Lifestyle"
• •Blog Post Introduction: "Ever wondered how luxury hotels achieve that instantly welcoming and calming atmosphere? Often, the secret lies in a signature scent. At Atlas Lifestyle, we believe everyone deserves that touch of everyday luxury. Let's explore how the right fragrance can elevate your home..."