Brand Tone

Artisanal, Passionate, and Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Customer Satisfaction & Personalized Service
• •Accessibility & Affordability (of quality)
• •Transparency & Integrity
• •Respect for Heritage/Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (Artisanal, Passionate, Customer-Focused), including specific words to use/avoid, sentence structure preferences, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Emphasize "Handmade" and "Quality": Consistently use terms like "handmade," "handcrafted," "artisanal," "quality materials," "full-grain leather," "meticulous," and "built to last." This reinforces the core value proposition.
• •Personalize and Humanize: Use "we" and refer to the maker (Scott) where appropriate, especially in communications like email and social media responses. Share the story and the passion behind the craft. This maintains the customer-focused and passionate elements.
• •Focus on Longevity and Value (Not Just Price): Highlight the durability and timeless nature of the products. Explain how they are an investment. While mentioning accessibility, the core message should be about lasting value.
• •Maintain a Helpful and Approachable Persona in Customer Interactions: Ensure all communications, especially responses to inquiries and reviews, are friendly, helpful, and demonstrate a genuine desire to assist the customer, reflecting the positive experiences highlighted in reviews.

Social Perception

The social perception of Atlas Leathercraft is overwhelmingly positive. Highly Regarded for Quality. Exceptional Customer Service. Authentic & Trustworthy. Value for Money. Australian Made.

Copy Examples

• •Headline: Crafted for Your Journey. Built to Last a Lifetime. Body: At Atlas Leathercraft, we don't just make belts; we forge companions for your life's adventures. Each piece is meticulously handcrafted in our Australian workshop from the finest full-grain leather, designed not just to hold up, but to tell your story. Experience the difference passion and precision make.
• •Social Media Post: From our hands to yours. ✨ Every cut, every stitch, every burnished edge is a testament to our love for leathercraft. Scott is here to help you find or create the perfect piece that speaks to you. What story will your Atlas Leathercraft original tell? #HandmadeLeather #AustralianMade #LeatherBelts #Craftsmanship
• •Product Description Snippet (for a specific belt): Feel the robust strength of Sedgwick English Bridle leather, expertly shaped and finished by hand right here on the Central Coast. We’ve obsessed over every detail, from the precise stitching to the solid [Buckle Material] buckle, ensuring a belt that’s as enduring as it is elegant. Questions on sizing or a custom touch in mind? Scott's always happy to chat!
• •Email Newsletter Excerpt: More than just an accessory, an Atlas Leathercraft piece is an investment in timeless quality. We believe in slowing down, in the value of true craftsmanship, and in creating goods that you’ll cherish for years to come. Discover our latest made-to-order creations and the passion behind them.
• •About Us Blurb: It started with a love for leather and a simple belief: everyone deserves beautiful, handmade goods that endure. Atlas Leathercraft is Scott’s passion project, a small studio in [Location, e.g., New South Wales] dedicated to bringing you exceptional quality and personal service. We’re not chasing trends; we’re crafting legacies, one piece at a time.