Tono de Marca

Aspirational, personal, and sophisticated. It elevates products to luxury keepsakes, connects emotionally through storytelling, and conveys high-end value with clean, concise language.

Valores de Marca

• •Celebration of Personal Stories
• •Quality and Craftsmanship
• •Exceptional Customer Care
• •Modern Aesthetics

Mejores Prácticas

• •Lead with Emotion, Support with Quality: Always start with the "why"—the story, the memory, the emotion. Then, follow up with the "how"—the premium materials, the quality craftsmanship, and the custom design process. This balances the personal connection with the value proposition.
• •Use Aspirational and Evocative Language: Employ words that elevate the product beyond a simple print. Use terms like commemorate, elevate, capture, story, journey, heritage, timeless, exquisite, and keepsake.
• •Maintain a Clean and Concise Voice: Just like the brand's visual aesthetic, the copy should be clean, modern, and to the point. Avoid overly flowery or complicated language. Short, impactful sentences work best.
• •Center the Customer's Story: In all marketing materials, make the customer the hero. Use "you" and "your" frequently. Frame the product as a tool for them to express their identity and life experiences.
• •Incorporate Social Proof Seamlessly: Weave customer testimonials and stories into your marketing copy. Phrases like, "Just like Olivia, who celebrated her family's journey with three maps..." make the positive feedback feel authentic and relatable.

Percepción Social

Highly positive, seen as a trusted and reliable provider of high-quality, meaningful, and unique products. Customers view the brand as a source for premium items that tell personal stories and make excellent gifts.

Ejemplos de Copy

• •Your story, beautifully told. From the city where you were born, to where you fell in love, to the place you now call home. Every map is a chapter. Where will your collection begin? #atlashaus #MapYourStory #HomeDecor #WallArt #CustomMap
• •Subject: Don't Just Decorate. Commemorate. Body Intro: Hi [Customer Name], a house is made of walls and beams; a home is built with love and dreams. This week, we're inspired by the stories you've shared with us—tales of adventure, love, and heritage, all captured in a single design. Discover how you can turn a cherished memory into a timeless work of art for your space.
• •Headline: Uncharted Design. Your Story. Sub-headline: Elevate your space with custom map art that captures your most cherished moments and favorite places. Button: Design Your Map
• •More than just a map, it's a memory. Each line and intersection tells a piece of your story. Meticulously designed and printed on premium, archival-quality paper, this custom map is a sophisticated tribute to a place that's permanently etched in your heart. A minimalist aesthetic ensures it complements any decor, making it the perfect conversation piece or a deeply personal gift.
• •Headline: The Perfect Gift for Homeowners. Ad Text: Celebrate your new beginning. Commemorate the place you met, your first home together, or your dream honeymoon destination with a custom map from atlashaus. It’s more than art—it’s the geography of your life. Call to Action: Shop Now