Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Knowledgeable and Caring, Community-Focused, Playful and Humorous (on TikTok)

Brand Values

• •Animal Welfare
• •Quality Products
• •Customer Connection/Community
• •Expertise and Knowledge
• •Passion for Pets

Best Practices

• •Embrace the "Family" Vibe: Consistently use welcoming, inclusive language. Refer to customers and their pets as part of the "Atlantis family."
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for pets, especially birds, shine through in all communications. Use expressive language and visuals that convey care and excitement.
• •Be Approachable and Helpful: Maintain a friendly, conversational tone. Encourage questions and interactions. Position staff as knowledgeable and eager to assist.
• •Keep it Real and Relatable (especially on platforms like TikTok): Use humor where appropriate, share behind-the-scenes content, and don't be afraid to be a little informal to connect with the audience.
• •Prioritize Animal Well-being in Messaging: Always circle back to the health, happiness, and proper care of pets. This reinforces the core value of animal welfare and builds trust.

Social Perception

Trusted Local Pet Store, Caring and Knowledgeable, Good Quality and Variety, Friendly and Welcoming

Copy Examples

• •Instagram Post (New Bird Toys): Turn your feathered friend's cage into a paradise! 🦜✨ Our new range of enrichment toys has just landed, designed to keep beaks busy and minds curious. Because a happy bird means a happy home. Swing by Atlantis Pets – where your pets are family! #AtlantisPets #BirdEnrichment #HappyPets #ParrotLove #LocallyOwned
• •Facebook Ad (Dog Food Promotion): Fuel your furry family member with the best! 🐾 At Atlantis Pets, we stock only high-quality, healthy dog food options because we believe good nutrition is the cornerstone of a happy life. Our knowledgeable team is here to help you find the perfect match for your pup's needs. Visit us in-store or online! #AtlantisPets #HealthyDogFood #DogNutrition #YourPetOurFamily #ShopLocal
• •TikTok Video Script (Meet a New Bird Arrival): (Upbeat, friendly music. Staff member holding a new bird gently) Hey, Atlantis family! 👋 Say 'hello' to the newest member of our flock! This little cutie is already stealing hearts with [mention a cute trait]. We're all about happy, healthy pets here, and we can't wait for this one to find their forever home. Come meet our amazing birds! #AtlantisPets #NewArrival #BirdLove #PetStoreAdventures #HappyPetsHappyLife
• •Website Banner (General Store): Atlantis Pets: Your One-Stop Shop for Happy, Healthy Pets! From Feathers to Fur, We've Got You Covered. Quality Food, Fun Toys & Expert Advice. Join the Atlantis Family Today! [Link to Loyalty Program]
• •Email Newsletter Snippet (Seasonal Pet Care Tip): As the seasons change, so do your pet's needs! 🍂 Our team at Atlantis Pets is always here to help you keep your companions thriving. This month, we're focusing on [relevant seasonal tip, e.g., keeping pets warm/cool, flea prevention]. Got questions? We've got answers! Because at Atlantis Pets, we care for your pets like they're our own. #AtlantisPetsCare #SeasonalPetTips #PetExperts