Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Service-Oriented, Supportive, Direct and Informative

Brand Values

• •Reliability
• •Expertise
• •Customer Focus/Support
• •Quality
• •Staying Current

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing essential details about products, services, and benefits directly and without jargon where possible. Technical specifications should be accurate and clearly presented.
• •Emphasize Expertise and Authority: Consistently reference years of experience, authorized dealer status, and knowledge of leading brands and technologies to build trust and reinforce credibility.
• •Maintain a Supportive and Solution-Oriented Voice: Frame communications around solving customer problems and meeting their needs. Highlight support services like repairs, rentals, and expert advice.
• •Be Professional and Trustworthy: Use clear, direct language. Avoid overly casual or slang terms. Back up claims with facts (e.g., "authorized dealer," "since 1990").
• •Ensure Consistency Across All Channels: Whether it's website content, social media posts, email newsletters, or ad copy, the tone should remain consistently professional, knowledgeable, and supportive. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Positive for Product and Service Delivery, Seen as a Knowledgeable Authority, Generally Trustworthy, Potential for Isolated Negative Experiences

Copy Examples

• •Stay Connected, Stay Efficient. Reliable Two-Way Radios for Your Industry. Since 1990, Atlantic Radio Communications Corp. has been the trusted source for professional two-way radio solutions. We provide authorized sales, expert repair, and flexible rental options from leading brands like Motorola, Hytera, and Icom. Let our experienced team equip your business with the clear, dependable communication it needs to thrive.
• •Don't Let Downtime Disrupt Your Operations. Expert Radio Repair & Support. Facing radio issues? Our certified technicians are here to help with fast repairs, programming, and ongoing support to keep your team in constant contact. We service a wide range of models, ensuring your vital communication equipment performs when you need it most. Contact us for a swift solution.
• •The Right Radio, The Right Advice. Personalized Communication Solutions. Unsure which two-way radio system is best for your needs? At Atlantic Radio, we offer more than just products; we offer decades of expertise. We'll guide you to the perfect, cost-effective communication solution, ensuring you're always connected.
• •Quality You Can Hear. Service You Can Trust. Atlantic Radio Communications Corp: Your authorized dealer for top-tier two-way radios and accessories. We stand behind every product with comprehensive support and a commitment to your satisfaction. Experience the difference expertise makes.
• •Upgrade Your Team's Communication. Explore the Latest in Radio Technology. From rugged portables to advanced digital systems, Atlantic Radio keeps your business at the forefront of communication technology. Discover our range of Hytera, Motorola, and Icom products, and let us help you enhance safety and productivity.