Brand Tone

aspirational, relaxed, and classic

Brand Values

• •Passion for the Outdoors
• •Authenticity and Tradition
• •Quality and Craftsmanship
• •Community

Best Practices

• •Lead with Lifestyle: Always connect the product back to the experience. Instead of just listing features, describe how those features enhance a day on the water or an outdoor adventure. The focus should be on the feeling and the lifestyle, not just the item.
• •Use Evocative, Simple Language: Employ words that paint a picture of the coast, fishing, and the outdoors. Terms like 'open water,' 'tide,' 'classic,' 'heritage,' and 'adventure' reinforce the brand's core identity. Keep the language clear and direct, mirroring a classic, no-fuss approach.
• •Maintain a Consistent Brand Story: Regularly reference the brand's origins —two brothers with a passion for the outdoors. This story of authenticity is a powerful asset that makes the brand relatable and trustworthy.
• •Speak Directly to Your Audience: Address the customer as a fellow enthusiast. Use a collective and inclusive tone ('we,' 'our') to create a sense of shared community and values. Ask questions in social media captions to encourage engagement about shared experiences.
• •Ensure Visuals and Copy are Aligned: The photography and visual branding should always reflect the relaxed, classic, and authentic coastal lifestyle described in the copy. Sun-drenched, natural settings, and genuine moments of outdoor activity will reinforce the written tone.

Social Perception

Based on online mentions and reviews, Atlantic Drift is perceived as a niche lifestyle brand with a clear focus. Customers are drawn to the specific aesthetic that represents a coastal, sportsman lifestyle. The brand is seen as offering distinctive, quality products within its category, such as its needlepoint belts and classic visors. The overall perception is that of an authentic brand created by people who live the lifestyle they promote.

Copy Examples

• •Inspired by the Coast. Crafted for the Open Water. This is Atlantic Drift.
• •From the early morning cast to the evening tide, our Navigator Tee is built for a life spent outdoors. Made with ultra-soft, moisture-wicking fabric, it keeps you cool and comfortable whether you're on the boat or on the shore. Classic fit, timeless design.
• •The best days start here. Our classic Tour Visor is designed to keep the sun at bay while you focus on the horizon. #AtlanticDrift #CoastalLiving #GoneFishing
• •Atlantic Drift was born from a shared passion for the water. We're two brothers who believe in well-made gear that stands up to adventure and reflects a timeless coastal style. Welcome aboard.
• •New Arrivals for Your Next Adventure ⚓