Brand Tone

sincere, health-conscious, and gently authoritative

Brand Values

• •Purity & Quality
• •Natural Ingredients
• •Ethical Practices
• •Transparency
• •Customer Well-being
• •Sustainability (implied)

Best Practices

• •Prioritize Authenticity and Transparency: Always be truthful about ingredients, sourcing (Canary Islands, organic), and product benefits. Avoid exaggerated claims; let the quality of the aloe speak for itself.
• •Emphasize Natural Purity: Consistently use keywords like 'pure,' 'organic,' 'natural,' 'Canary Islands,' 'cold-stabilized,' and highlight what's *not* in the products (e.g., 'paraben-free,' 'not from concentrate').
• •Maintain a Gentle, Caring Voice: Use language that is soothing, reassuring, and empathetic to skin concerns. Focus on the nurturing and healing aspects of aloe vera.
• •Educate Subtly: Weave in informative details about the benefits of aloe vera, the importance of high-quality ingredients, and what makes Atlantia's products special, without being overly technical or preachy.
• •Ensure Visual and Textual Harmony: Align the copy's tone with the brand's visual identity (which appears clean, natural, and often minimalist on their social media). The language should feel as fresh and pure as the products look.

Social Perception

High-Quality Product, Trusted Source for Aloe Vera, Gentle and Effective, Positive Online Sentiment, Awareness of 'Pure Aloe'

Copy Examples

• •Headline: Pure Calm for Your Skin, Straight from the Canary Islands. Body: Experience the true touch of nature with Atlantia. Our organic aloe vera gel, cold-stabilized to preserve its potent benefits, deeply hydrates and soothes even the most delicate skin. Discover the Atlantia difference. #PureAloe #CanaryIslandMagic #EthicalSkincare
• •Headline: More Than Just Aloe. It's a Commitment to Your Skin's Health. Body: At Atlantia, we believe in transparency and the power of pure ingredients. Our aloe vera is organically grown and minimally processed to bring you nature’s best, free from parabens and never tested on animals. Trust your skin to Atlantia. #OrganicSkincare #CrueltyFreeBeauty #AtlantiaCare
• •Headline: Feel the Soothing Embrace of 96% Pure Aloe Vera. Body: Sun-kissed? Skin stressed? Let Atlantia’s Pure Aloe Vera Gel restore its balance. Rich in vitamins and natural goodness, it’s your go-to for gentle, effective hydration and repair. #SkinSoothing #NaturalRemedy #HealthySkinJourney
• •Headline: Why Canary Islands Aloe? Unparalleled Purity, Exceptional Care. Body: The unique volcanic soil and optimal climate of the Canary Islands produce aloe vera with an exceptional concentration of active ingredients. Atlantia harnesses this natural potency to create skincare that truly nurtures. Learn more about our origin. #CanaryGrown #AloeVeraBenefits #QualitySkincare
• •Headline: Your Daily Dose of Natural Radiance. Body: Incorporate the gentle strength of Atlantia aloe vera into your daily routine. From hydration to soothing minor irritations, our products are crafted to support your skin’s natural vitality. Ethical, pure, and effective. #DailySkincare #NaturalGlow #AtlantiaRoutine