Tono de Marca

Aspirational & Sophisticated, Professional & Knowledgeable, Inspiring & Creative, Friendly & Approachable (especially on TikTok), Passionate

Valores de Marca

• •Timeless Elegance
• •Quality & Craftsmanship
• •Functionality & Livability
• •Client-Centric Approach
• •Creating Atmosphere & Well-being
• •Personalization

Mejores Prácticas

• •Define and Document Your Voice: Create a simple brand voice guide outlining key characteristics (e.g., "sophisticated," "aspirational," "knowledgeable," "warm") and provide examples of "do's and don'ts" for tone across different platforms.
• •Know Your Audience, Adapt by Platform: While the core tone remains consistent (elegant, quality-focused), slightly adjust the delivery for each platform. Instagram might be more descriptive and evocative, while TikTok can be more direct, playful, and use trending language, yet still showcase stylish products.
• •Prioritize Quality & Elegance in Language: Use refined vocabulary. Avoid overly casual slang (unless strategically used on a platform like TikTok for a specific effect) or jargon that clients may not understand. Focus on words that evoke a sense of luxury, comfort, and beauty (e.g., "curated," "bespoke," "serene," "refined," "timeless").
• •Weave in the "Why": Connect product features or design choices back to the brand's core values – how does this item or service enhance a client's life, create a beautiful atmosphere, or offer timeless appeal? This adds depth beyond just describing what something is.
• •Visual & Verbal Harmony: Ensure the copy complements the visuals. If the image is luxurious and serene, the copy should echo that. If it's a trendy TikTok item, the copy can be more energetic but still align with the brand's overall stylish aesthetic. Consistency across all touchpoints builds a stronger, more recognizable brand.

Percepción Social

Viewed as a source of sophisticated home decor and design inspiration. Seen as a provider of both design services and curated retail products. Likely perceived as a boutique or niche brand. On TikTok, the perception might be more trend-driven and product-focused. The brand appears to be building a community around a shared appreciation for a certain style of interior.

Ejemplos de Copy

• •Instagram Post (Showcasing a project): Stepping into serenity. ✨ This living space was designed to be a haven of calm, blending soft textures with a refined, neutral palette. Every detail is thoughtfully curated to create a timeless retreat. Swipe to see the transformation. #ATilleyInteriors #TimelessDesign #LuxuryLiving #InteriorDesignInspo #HomeSanctuary
• •Product Description (Shop - for a high-quality cushion): Elevate your comfort and style. Our Signature Velvet Cushion, crafted from the finest plush velvet, adds a touch of understated luxury to any setting. Its rich texture and deep hue create an inviting focal point, perfect for moments of elegant relaxation. Discover the collection. #HomeDecor #LuxuryTextiles #VelvetCushion #InteriorAccents #ATilleyShop
• •Website Homepage Snippet (Services Section): At A Tilley Interiors, we believe your home should be a reflection of your journey, beautifully told. From initial concept to final flourish, Amelia Tilley works personally with you to create bespoke interiors that are both inspiring and intimately yours. Let's design your story. [Link to Services Page] #InteriorDesignServices #BespokeInteriors #AmeliaTilley #UKDesigner
• •TikTok Video Caption (Showcasing a new, trendy decor item like a unique vase): OBSESSED with our new arrival! 😍 This sculpted silhouette vase is the statement piece your shelf has been waiting for. Limited stock – tap the link in bio to shop before it’s gone! ✨ #TikTokMadeMeBuyIt #HomeDecorFinds #StatementPiece #NeutralAesthetic #ATilleyInteriorFinds #NewArrival
• •Facebook Ad (Targeting homeowners interested in renovation): Dreaming of a home that truly feels like *you*? A Tilley Interiors offers personalized design services to transform your vision into a stunning reality. We manage every detail, from space planning to sourcing unique finds, ensuring a seamless journey to your perfect space. Book your complimentary consultation today and let's begin. [Link] #HomeRenovation #InteriorDesignUK #DreamHome #PersonalizedDesign #LuxuryInteriors