Brand Tone

Inspirational & Encouraging, Personal & Relatable, Warm & Compassionate, Artistic & Creative, Joyful & Positive, Authentic

Brand Values

• •Creativity
• •Giving Back/Philanthropy
• •Connection
• •Authenticity
• •Joy & Beauty
• •Community

Best Practices

• •Lead with Heart and Authenticity: Always infuse copy with genuine emotion and Olivia's personal passion. Share the "why" behind products and initiatives. This builds trust and relatability.
• •Emphasize Connection and Community: Use inclusive language ("we," "us," "our creative community") and frame products as tools for connection (with oneself, with others, with causes).
• •Highlight the "Give Back" Angle Naturally: Integrate the philanthropic mission into product descriptions, social media posts, and brand storytelling rather than making it feel like an add-on. Explain *how* purchases make a difference.
• •Maintain a Tone of Gentle Encouragement: Especially when promoting creative challenges or workshops, use language that is supportive, non-intimidating, and inspiring, celebrating the process of creation over perfection.
• •Keep it Visually and Verbally Cohesive: Ensure that the positive, warm, and artistic tone of the copy is reflected in the visual elements used alongside it. Use words that evoke creativity, joy, warmth, and compassion consistently across all platforms.

Social Perception

High-Quality & Artistic Products, Emotionally Resonant, Purpose-Driven & Ethical, Inspiring & Engaging, Trustworthy & Professional

Copy Examples

• •Instagram Post (New Product): Spark a little joy and connection today ✨ Our newest collection of hand-lettered greeting cards has just bloomed on Atiliay.com! Each card is designed with love and a sprinkle of artistic magic, perfect for reaching out to someone special. Plus, every purchase helps support incredible non-profits. Send a card, share a smile, and make a difference. Link in bio to explore the collection! #Atiliay #GoodsThatGiveBack #CreativeConnection #HandLetteredWithLove #SpreadJoy
• •Email Newsletter (Creative Challenge): Hello Creative Soul! 🎨 Feeling that spark? Our monthly Creative Spark Challenge is here to gently nudge your inner artist. This month's theme is [Theme Name]! No pressure, just pure creative play. Remember, your unique perspective is what makes your art beautiful. Plus, I’ll be sharing my own process and some tips along the way! Join our compassionate community of creators and let's make something beautiful together. Find all the details and inspiration on the blog! [Link] With joy and creativity, Olivia & Valentine 🐾 #AtiliayCreates #CreativeSparkChallenge #ArtHeals #CommunityOverCompetition
• •Product Description (Art Print): Bring a wave of calm and inspiration into your space with 'Serene Depths,' an original abstract art print by Olivia Lin. Created with layers of [medium, e.g., watercolor and ink], this piece evokes [feeling/theme, e.g., the quiet beauty of the ocean]. Printed on high-quality, archival paper, it’s a reminder to find beauty in the everyday. A portion of the proceeds from this print will be donated to [Specific Cause Area, e.g., animal rescue organizations]. Art that feels good, and does good. [Dimensions, purchasing details]. #AtiliayArt #AbstractArt #WallArtDecor #ArtForACause #InspiredLiving
• •TikTok Video Caption (Process Video): Watch these brush strokes come to life! ✨ Sharing a little piece of my happy place – the studio – as I work on a new watercolor piece for @atiliay. Every creation is a journey, and I love sharing it with you. What are you creating today? Let me know in the comments! 👇 #ArtProcess #WatercolorArtist #CreativeJourney #Atiliay #BehindTheArt #MakingArt #SupportNonProfits
• •Website "Goods That Give Back" Section Snippet: At Atiliay, we believe creativity and compassion go hand-in-hand. That's why every item you purchase is a 'Good that Gives Back.' From vibrant art prints to heartfelt greeting cards, a portion of every sale is lovingly donated to organizations working to make our world a kinder place – supporting everything from feeding hungry families to caring for our furry friends. When you choose Atiliay, you're not just getting a beautiful piece of art; you're joining us in a mission to connect, create, and contribute. Learn more about the causes we support [Link]. #AtiliayGivesBack #ArtWithPurpose #CreativeCompassion