Brand Tone

aspirational, encouraging, and scientific

Brand Values

• •Efficacy and Results
• •Natural Beauty
• •Science and Safety
• •Community

Best Practices

• •Lead with the Transformation: Always focus on the end result Glonger, fuller, natural lashes and the confidence that comes with them Grather than just listing product features.
• •Balance Aspiration with Science: Pair aspirational language ("unforgettable look," "your full potential") with credible, scientific proof points (mentioning key ingredients like peptides or vitamins) to build desire and trust simultaneously.
• •Leverage Social Proof: Actively incorporate user testimonials, reviews, and before-and-after photos into marketing copy. Phrases like "Join thousands..." or "See why we're going viral..." are powerful.
• •Use Clear and Encouraging Language: Ensure all instructions and product descriptions are easy to understand. Adopt an encouraging tone that supports the customer on their "journey" to better lashes.
• •Maintain a Consistent Visual and Verbal Identity: Ensure the clean, minimalist, and feminine aesthetic of the website is reflected across all social media and advertising. The copy should always feel empowering, positive, and results-focused.

Social Perception

Effective, Trustworthy, Aspirational

Copy Examples

• •Confidence looks good on you. So do long, natural lashes. Our science-backed serum is your secret to the lashes you've always wanted. Ready for your transformation? #AtikaLash #LashGrowth #NaturalBeauty
• •On-screen text: Week 1... Week 4... Week 8... STILL not extensions! 😉 Caption: Don't just take our word for it. See the results for yourself. Tap to shop the viral lash serum everyone's talking about! #LashSerum #EyelashGrowth #ViralBeauty
• •Science-powered beauty. Visibly longer and fuller lashes in as little as 2 weeks. Discover the ATIKA LASH difference.
• •Your journey to amazing lashes starts now | ATIKA LASH
• •Headline: Ditch the Falsies. Grow Your Own. Body: Tired of expensive lash extensions and messy glue? ATIKA LASH's growth serum uses a powerful blend of peptides and natural extracts to help you achieve naturally longer, thicker lashes. Join thousands of happy customers and start your lash transformation today!