Brand Tone

Warm, Personal, Conscious, and Inspiring

Brand Values

• •Comfort and Well-being
• •Handmade Quality & Craftsmanship
• •Sustainability and Health-consciousness
• •Personalization and Individuality
• •Customer Connection

Best Practices

• •Always Emphasize "Warmth" and "Comfort": Use words like cozy, inviting, sanctuary, comfort, relax, unwind, peaceful in your descriptions and communications. The core aim is to make people feel good in their homes.
• •Highlight the "Handmade" and "UK-Crafted" Aspect: Remind customers that items are made with care and skill, not mass-produced. This adds a personal and quality perception.
• •Incorporate "Conscious Choices": When relevant (e.g., for candles, diffusers, soft furnishings), subtly mention the use of non-toxic, eco-friendly, soy-based, or recycled materials. This appeals to values-driven customers.
• •Maintain a Personal and Approachable Voice: Use "I" or "we" (if Kat is the primary voice/maker) to create a direct connection. Ask questions, invite interaction, and respond warmly to comments and reviews. Share the passion behind the products.
• •Focus on Storytelling and Inspiration: Instead of just listing product features, tell the story of how an item can enhance a home or a moment (e.g., "perfect for unwinding after a long day," "a beautiful centerpiece for your coffee table"). Provide ideas and inspiration, aligning with the blog's purpose.

Social Perception

Positive, Seen as a Talented Crafter, Trustworthy, Gift-worthy

Copy Examples

• •Welcome a wave of calm into your home. Our new [Scent Name] candle, hand-poured with love and natural soy wax, is designed to be your gentle companion for quiet moments and cozy evenings. Light it up and let your space breathe.
• •Each swirl of color in our handmade resin coasters tells a unique story, just like your home. Protect your surfaces with a touch of art, crafted with care right here in the UK. Perfect for your morning cuppa or evening unwind.
• •At Home with Kat is all about those little touches that transform a house into a haven. From the soft glow of a soy candle to the unique charm of a handcrafted resin piece, we pour our heart into creating items that bring warmth and joy to your everyday. What makes your home feel special?
• •We believe beautiful things shouldn't cost the Earth. That's why our cozy hot water bottle covers are lovingly made from recycled fabrics, giving pre-loved materials a new chance to bring you comfort. Warmth, with a conscience.
• •Feeling uninspired by your space? Our latest blog post is brimming with simple ideas to refresh your home and invite in that cozy, welcoming feeling we all love. Discover tips and thoughtful touches to make your home truly yours.