Brand Tone

Friendly, Humorous, Helpful, and Enthusiastic. Proudly Irish and Local.

Brand Values

• •Customer Satisfaction
• •Fun and Entertainment
• •Value for Money
• •Adaptability and Longevity
• •Reliability and Efficiency
• •Tradition and Experience
• •Community Focus

Best Practices

• •Embrace the "Craic": Inject Irish wit and a sense of fun into the copy. Don't be afraid of playful language, puns (where appropriate), and a generally light-hearted tone.
• •Be Genuinely Helpful and Enthusiastic: Content should not only sell but also inspire and assist. Offer tips, express excitement for customers' events, and make the shopping experience easy and enjoyable.
• •Highlight Heritage and Trust: Weave in mentions of their 30+ years of experience and Irish roots to build credibility and a connection with the local market. Phrases like "Ireland's favourite" or "Serving fun across Ireland for decades" can be effective.
• •Keep it Clear and Action-Oriented: While being fun, ensure calls to action are clear (e.g., "Shop Now," "Get Your Costume," "Personalise Yours Today") and information about key benefits like next-day delivery is prominent.
• •Use Relatable Scenarios: Connect with customers by referencing common events they cater to (Halloween, St. Patrick's Day, hen/stag parties, birthdays) and the joy these occasions bring. User-generated content or testimonials, if available, can amplify this.

Social Perception

Positive and Trusted. Reliable Supplier. Go-To for Celebrations. Established Local Business. Extensive Range.

Copy Examples

• •Headline (Hen Party): "Future Mrs causing mischief? 😉 We've got the perfect hen party gear! Sashes, games, and all the giggles delivered next day. Shop the craic at Jokeshop.ie!"
• •Social Media Post (Halloween): "Don't be a scaredy-cat! 🎃 Athlone Jokeshop has Ireland's spookiest (and silliest!) costumes. Order by 6 pm for next-day delivery and make this Halloween a fright to remember!"
• •Website Banner (General Party): "Throwing a bash? From balloons to brilliant costumes, Athlone Jokeshop has your party sorted for over 30 years! Fun, fast, and fabulously Irish."
• •Product Description (Personalised T-shirt): "Get your message across (literally!). Our custom tees are perfect for stag dos, hen parties, or just because. Great quality, designed by you, printed by us in Athlone. Let's make some memories!"
• •Email Subject Line (Promotion): "🎉 Your Next Party Just Got Better! Check Out What's New at Jokeshop.ie!"