Brand Tone

Enthusiastic & Passionate, Approachable & Community-Oriented, Informative

Brand Values

• •Celebration of Heritage/Individuality
• •Quality/Craftsmanship (Assumed)
• •Customer Satisfaction

Best Practices

• •Know Your Audience: Understand who you're talking to – kilt enthusiasts, those new to kilts, people interested in Scottish culture, etc. Tailor your language and references accordingly.
• •Use "You" and "Your": Make the copy customer-centric. Focus on how the product benefits them or makes them feel.
• •Embrace Enthusiasm: Let your passion for kilts shine through. Use positive and engaging language. Words like "discover," "celebrate," "pride," "unleash" can be effective.
• •Tell a Story (Even a Small One): Connect kilts to heritage, individuality, or a sense of occasion. Give the product meaning beyond just being an item of clothing.
• •Be Consistent Across All Channels: Ensure your website, social media posts, emails, and any advertisements all speak with the same voice and reflect the same core values. This builds brand recognition and trust.

Social Perception

Niche Specialist, Lesser-Known, Generally Trustworthy (Website), Customer Feedback Mixed but Leaning Positive

Copy Examples

• •Headline: Unleash Your Inner Highlander. Body: Discover the freedom and style of a genuine Athletin kilt. Perfect for formal events, casual outings, or anytime you want to make a statement. Find your fit today!
• •Headline: More Than Just a Kilt. It's a Tradition. Body: At Athletin, we honor the spirit of the kilt. Each piece is crafted for comfort, durability, and that timeless look. Join the Athletin clan!
• •Headline: Stand Out. Stand Proud. Wear Athletin. Body: Tired of the same old? Dare to be different with our premium kilts. Explore our collection and find the perfect expression of your unique style.
• •Headline: From Formal to Festival: Your Perfect Kilt Awaits. Body: Whether it's a wedding, a Highland games, or just a Tuesday, an Athletin kilt is always in style. Quality you can feel, a look you'll love.
• •Headline: Got Questions About Kilts? We've Got Answers! Body: New to kilt wearing? Our friendly team at Athletin is here to help you choose the right style, size, and accessories. Experience the comfort and confidence of a well-made kilt.