Tono de Marca

Empowering, Scientific, and Supportive

Valores de Marca

• •Empowerment
• •Innovation & Performance
• •Problem-Solving
• •Sustainability

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission of empowerment and keeping athletes in the game. The "why" is more powerful than the "what."
• •Balance Science with Emotion: Use technical terms like "CORE:TX™" to build credibility, but always translate them into a tangible emotional benefit: confidence, freedom, and focus.
• •Speak Directly to the Athlete: Use active, strong language. Address the user as an athlete. The brand isn’t just for people who menstruate; it’s for *athletes* who menstruate.
• •Leverage a Problem/Solution Framework: Clearly state the problem (leaks, discomfort, distraction) and present Athleticus Research as the definitive, well-researched solution.
• •Maintain a Supportive and Confident Tone: Avoid language that portrays menstruation as a weakness. Instead, frame it as a challenge that the right performance gear can easily overcome, ensuring the tone is always confident and inspiring.

Percepción Social

The public perception of Athleticus Research is highly positive, with customers viewing it as a premium, effective, comfortable, discreet, and often

Ejemplos de Copy

• •Focus on the finish line, not on your flow. Our CORE:TX™ leakproof technology is engineered to keep you in the game. Uncompromised protection. Unmatched performance.
• •Doubt is the only thing that should ever be left behind. We handle the leaks, you handle the records. #AthleticusResearch #StayInTheGame
• •Engineered with our advanced 3-layer CORE:TX™ system, the Leakproof High Rise offers instant moisture-wicking, a hyper-absorbent core, and a secure waterproof barrier. It’s not just underwear; it’s performance apparel, scientifically designed for your anatomy and your sport.
• •Your period shouldn’t be a hurdle. Here’s how to train through it.
• •1 in 2 girls quits sports because of their period. We're on a mission to change that. Join us and discover the confidence to perform, fearlessly.