Brand Tone

Direct, functional, and value-driven. The brand's voice is confident, straightforward, and focused on tangible benefits, using simple, powerful language and urgent calls-to-action.

Brand Values

• •Affordability: Prominent pricing information and emphasis on value for money.
• •Reliability and Strength: Emphasis on product strength, solid construction (e.g., cold-rolled steel), and a 5-year warranty.
• •Efficiency and Speed: Fast and same-day shipping as a critical service promise.
• •National Pride: Identification as a "Polish Brand" to build trust and connection with the local market.
• •Customer Satisfaction: Commitment to happiness through a 30-day free return policy and featuring positive customer reviews.

Best Practices

• •Lead with Practical Benefits: Always start with what the customer gains: security, space, a better viewing angle, or savings. Use direct headlines like "Wytrzymały i stabilny" (Durable and stable).
• •Keep Language Simple and Strong: Use clear, confident, and action-oriented words. Avoid complex sentences and marketing fluff. Focus on terms like "strong," "safe," "fast," and "easy."
• •Always Mention the Guarantees: The 5-year warranty and 30-day free return policy are powerful trust signals. Include them in product descriptions, checkout pages, and ads to overcome price-related skepticism.
• •Reinforce Polish Origin: Consistently include "Polska Marka" (Polish Brand) or similar phrases, especially in marketing targeting the domestic audience. It is a key element of the brand's identity.
• •Use Customer Reviews as Content: Integrate quotes and ratings from satisfied customers directly into product pages and advertisements. Phrases like "Pozwól klientom mówić za nas" (Let our customers speak for us) show confidence and build credibility.

Social Perception

Athletic-uchwyty is perceived by the public as a reliable and highly cost-effective solution for TV and monitor mounting. Customers see it as a practical, "get the job done" brand, offering high-quality, sturdy products for a low price, leading to high levels of satisfaction. The "Polish Brand" identity enhances trust and local support.

Copy Examples

• •Your 85-inch TV deserves a mount you can trust. Athletic mounts are built from cold-rolled steel for maximum stability. Polish-made, with a 5-year warranty, from only 49.99 zł. Secure your investment.
• •Want that new TV on the wall this weekend? Order by 14:00 and we ship the same day. Our kits include everything you need for a quick, easy installation. Job done.
• •Stop overpaying for a name. You need a TV mount that's strong, reliable, and fully adjustable. Athletic delivers. No frills, just rock-solid engineering for TVs up to 85 inches. Get yours now.
• •Don't let room layout dictate your viewing angle. Our extra-long swivel mounts extend up to 1015mm from the wall, giving you perfect placement every time. Reclaim your space with smart, strong design.
• •Join thousands of satisfied customers who trust a Polish brand. With 99.9% positive reviews on Allegro, our mounts are proven to be strong, stable, and built to last. Support local quality.