Brand Tone

inspirational, motivational, and inclusive.

Brand Values

• •Passion for Fitness and Active Lifestyle
• •Quality and Performance
• •Fashion-Forward Aesthetics
• •Accessibility/Affordability
• •Customer-Centricity
• •Community
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., empowering, energetic, supportive, stylish), and a "do's and don'ts" list for language.
• •Focus on "You" (The Customer): Frame benefits and features around how they help and empower the customer on their fitness journey.
• •Use Active and Motivational Language: Employ strong verbs and an encouraging tone that inspires action and confidence. Avoid passive voice.
• •Showcase Authenticity and Community: Incorporate user-generated content, testimonials (when available), and language that fosters a sense of belonging. Highlight the passion behind the brand.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media posts, email marketing, and any advertisements. Regularly review content to ensure it aligns with the established tone.

Social Perception

The brand's own communication positions them as a premier and professional fitness brand. Their social media showcases real people and workout-focused content, aiming for authenticity and relatability.

Copy Examples

• •Headline: Unleash Your Potential. Fuel Your Passion. Body: At Athletica Athleisure, we craft high-performance gear that moves with you, from intense training sessions to your active everyday. Experience the perfect blend of style, comfort, and affordability. #AthleticaMovement
• •Headline: More Than Just Activewear. It's a Lifestyle. Body: Join the Athletica community! We're more than a brand; we're a movement dedicated to empowering your fitness journey. Discover apparel designed to make you look and feel your best, inside and out.
• •Headline: Performance Meets Style. Without Breaking the Bank. Body: Why choose between looking good and feeling great? Athletica Athleisure delivers trend-forward designs and premium quality at prices that make sense. Elevate your workout wardrobe today.
• •Headline: Designed by Fitness Lovers, For Fitness Lovers. Body: Born from a passion for an active life, our gear is built to support your every move. Whether you're hitting the gym, the yoga mat, or the streets, do it with confidence in Athletica Athleisure.
• •Headline: Your Journey, Your Style, Your Athletica. Body: Tag us in your #AthleticaAthleisure moments! We love seeing how our community incorporates our gear into their unique fitness routines and everyday adventures. Get inspired and inspire others!