Brand Tone

Nostalgic, Welcoming, and Sophisticated

Brand Values

• •Community
• •Nostalgia
• •Quality

Best Practices

• •Lead with "Nostalgia": Always frame the narrative around memories, homecoming, and the feeling of comfort. Use words like "remember," "relive," "familiar," and "homecoming" to reinforce this core value.
• •Emphasize "Community and Connection": Write copy that speaks to shared experiences. Use inclusive language like "us," "we," and "together" to foster a sense of belonging among your audience.
• •Connect to Place: Regularly reference Athens, Georgia, and the local culture. Highlighting the emblems on the bottles and what they represent creates a stronger product story and sense of place.
• •Maintain a "Welcoming and Sophisticated" Voice: The tone should feel like a warm invitation from a knowledgeable friend. Avoid overly technical wine jargon, but use descriptive, evocative language that speaks to the quality and character of the wine.
• •Bridge the Experience with ATH|BNB: When appropriate, cross-promote the bed and breakfast to reinforce the lifestyle and hospitality aspect of the brand. This association elevates the wine from a simple product to part of a larger, curated experience.

Social Perception

Locally Rooted and Aspirational

Copy Examples

• •Some moments are too good not to share. Our Rosé, with its hint of Georgia peach, is made for these times. Here's to the stories we'll tell tomorrow about today. #AthensWineCompany #ATasteOfHome
• •Uncork a memory. Our Pinot Noir is a sophisticated and stately reminder of where you've been and where you're going. Grounded, full of heart, and ready to be part of your story.
• •A Homecoming in Every Bottle. Whether you're near or far, the feeling of Athens is never more than a sip away. We started Athens Wine Company to capture that exact feeling of joy and friendship. Explore our collection and find the wine that brings you back.
• •For the victories, big and small. Our Cabernet Sauvignon is a winning, medium-bodied red that celebrates every achievement. Raise a glass to your success.
• •Join us as we raise a glass to the city that brings us all together. Athens Wine Company is about community, nostalgia, and great wine. Let's create some new memories together this weekend. #ClassicCity #AthensGA