Brand Tone

Approachable, Professional, and Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Community Focus
• •Client Partnership

Best Practices

• •Always Emphasize "Local": Continuously reference Athens, UGA, and local partnerships in your copy. This reinforces your community identity, which is a core brand strength.
• •Showcase the Client, Not Just the Product: In social media posts, tag the clients (with permission) and celebrate their organization or event. Frame your work as helping them succeed. This maintains the "partnership" value.
• •Use an Approachable yet Authoritative Voice: Keep the language friendly and direct, but also mention your official licenses (UGA, Greek life) and use terms like "pro-quality," "expert," and "trusted" to convey expertise and reliability.
• •Balance "What We Do" with "Why It Matters": Instead of just listing services (e.g., "We offer DTG printing"), explain the benefit to the customer (e.g., "Our DTG printing is perfect for detailed, full-color designs, ensuring your artwork looks exactly as you envisioned.").
• •Maintain Visual Consistency: Ensure that photography of your products is high-quality and reflects the craftsmanship you promise. Feature clean, well-lit shots of the apparel and close-ups of the print or embroidery detail to visually support your claims of quality.

Social Perception

Trusted Local Expert

Copy Examples

• •Gear up for game day the right way! As an officially licensed UGA vendor, we bring your chapter’s designs to life with pro-quality screen printing and embroidery. Let's make this season unforgettable. #AthensPrintShop #GoDawgs #UGA
• •Your brand deserves to be worn with pride. We help Athens' businesses stand out with high-quality, custom apparel that your team and customers will love. Professional, local, and ready to print. Let's create something great together. #ShopLocalAthens #AthensGA #CustomApparel
• •Take your merch table to the next level. We specialize in custom band tees with vibrant, durable prints that fans will actually want to wear. From small runs to tour-level orders, we’ve got you covered. #AthensMusic #BandMerch #Screenprinting
• •From campus events to company uniforms, we are Athens' trusted print shop. We combine top-notch quality with a love for our community to deliver apparel you’ll be proud of. What can we print for you? #AthensPrintShop #CustomTees #MadeInAthens
• •Add a touch of class with custom embroidery. Perfect for polos, hats, and jackets, our expert embroidery service gives your brand a professional, lasting look. Let's stitch your logo to perfection. #Embroidery #AthensGA #BrandStyle