Brand Tone

Warm, Nostalgic, Personal, Approachable, Creative, and Crafty.

Brand Values

• •Handmade Quality
• •Family and Tradition
• •Personal Connection
• •Creativity and Passion
• •Support for Small Businesses

Best Practices

• •Embrace 'Grandma's' Voice (Figuratively): Write with warmth, care, and a touch of timeless wisdom or charm. Think about how a loving, crafty grandma might speak about her creations – proud, nurturing, and happy to share.
• •Highlight the 'Handmade' Aspect: Consistently use words like 'handmade,' 'handcrafted,' 'artisan,' 'made with love,' 'from our hands to yours' to reinforce the value of the products.
• •Tell a Story: Share the inspiration behind products, the process of making them, or how they might fit into a customer's life. Connect with the nostalgic and personal elements of the brand.
• •Be Personable and Relatable: Use a friendly, conversational style. Don't be afraid to share glimpses behind the scenes or personal anecdotes (as seen with Gretta's posts). Address the audience directly (e.g., 'you,' 'your home').
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visuals used on the website and social media. If the images are cozy and rustic, the language should be too. The name 'At Grandma's Table' naturally evokes imagery of warmth, family, and home-cooked meals or crafts.

Social Perception

Positive customer feedback, Appreciation for Handmade and Unique Items, Nostalgia and Comfort, Engaged Community (Small but Present)

Copy Examples

• •Just like Grandma used to make, only craftier! ✨ Our latest [Product Type, e.g., seasonal wreath] is handmade with love and a sprinkle of nostalgia. Perfect for bringing that cozy, home-spun warmth to your space. See what’s new at the link in bio! #AtGrandmasTable #KirksKrafts #HandmadeHomeDecor
• •From our craft table to yours! 🏡 Each [Product Type, e.g., wooden sign] is dreamed up and handcrafted by Gretta, ensuring a unique piece you won’t find anywhere else. We believe in the magic of handmade. What will you create in your home? #HandmadeWithHeart #KirksKrafts #ShopSmall
• •Weekend vibes mean crafting time at Grandma's Table! 🎨 Getting these [Product Type, e.g., custom tumblers] ready for their new homes. There’s something so special about creating with my own hands. What handmade treasures are you loving lately? #MakersGonnaMake #KirksKrafts #CreativeLife
• •Remember those special moments around Grandma's table? We're bringing that same feeling of love and care into every stitch and brushstroke. Discover unique, handcrafted gifts and decor that tell a story. #AtGrandmasTableFinds #KirksKrafts #GiftsFromScratch
• •New [Product Type, e.g., sticker collection] alert! 🎉 Designed with a dash of fun and a lot of heart, right here at Kirks Krafts (aka At Grandma's Table!). Perfect for adding a personal touch to your [item, e.g., laptop, water bottle]. Which one is your favorite? #StickerLove #HandmadeStickers #KirksKraftsFun