Brand Tone

Authentic & Sincere, Respectful & Reverent, Nurturing & Caring, Community-Oriented, Proud & Empowered

Brand Values

• •Tradition & Heritage
• •Natural & Organic
• •Sustainability & Ethical Sourcing
• •Holistic Wellness
• •Family & Community
• •Integrity & Purpose
• •Empowerment

Best Practices

• •Always Lead with Heritage & Authenticity: Start stories with the brand's roots. Use phrases like "Rooted in Lakota tradition," "Family-crafted," "Inspired by generations of herbal knowledge." This immediately sets a tone of respect and sincerity.
• •Emphasize Natural, Ethical, and Intentional Language: Consistently use words like "natural," "organic," "sustainably sourced," "ethically harvested," "handcrafted with prayer/intention," "gentle," "nourishing." This reinforces the brand's commitment to purity and mindful creation.
• •Incorporate Storytelling (Especially the Founder's Journey): Share Haleakala's story and the family's involvement. This makes the brand relatable, inspiring, and underscores the value of youth empowerment and family.
• •Use Inclusive and Respectful Terminology: When referring to cultural aspects, ensure language is accurate and respectful (e.g., "Lakota medicinal herbs," "Indigenous knowledge"). Educate gently where appropriate, sharing the meaning behind names or ingredients (like "Haipažaža Pȟežuta" meaning "medicine soaps").
• •Maintain a Voice of Calm Confidence and Warmth: The tone should feel like a trusted elder or a caring family member sharing wisdom. Avoid overly aggressive sales language. Focus on the benefits for well-being and the connection to a larger purpose (healing, community, tradition). Phrases like "We invite you to experience," "Discover the wisdom of," can be effective.

Social Perception

Positive & Supportive, Culturally Significant, Trustworthy, Engaging (especially on TikTok), Minor Concerns (regarding shipping/communication on Etsy)

Copy Examples

• •Headline: Lakota Traditions, Bottled for Your Well-being. Body: Experience the gentle power of the Earth with Lakota Body Care. Each handcrafted soap and serum is a prayer for your health, blending ancient herbal wisdom with pure, organic ingredients. Nourish your skin, honor tradition.
• •Social Media Post (Image: Founder with herbs/products): Caption: From our family to yours, with intention and care. Haleakala, our founder, learned the sacred ways of Lakota plant medicine early. Now, she shares these handcrafted gifts, like our healing Indigenous Skin Serum, to bring balance and wellness to your daily ritual. #LakotaBodyCare #NativeMade #HerbalWisdom #SupportIndigenous
• •Product Description (for a healing salve): Name: Ancestors' Healing Touch Salve Description: Infused with respectfully harvested botanicals and the spirit of Lakota healing, this salve soothes more than just skin. It's a reminder of the Earth's generosity and the enduring strength of our traditions. Apply with good intention for comfort and care.
• •Email Subject Line: Good Medicine for Your Skin Has Arrived. Email Body Snippet: At Lakota Body Care, we believe true wellness comes from harmony with nature. Our latest batch of [Product Name], handcrafted with traditional herbs and heartfelt prayers, is ready to nurture your skin and spirit. Discover the difference tradition makes.
• •About Us Snippet: More than skincare, Lakota Body Care is a promise – to honor our Mni Coujou Lakota and Kanaka-Maoli heritage, to use only the purest ingredients the Earth provides, and to craft every product with the intention of healing and wellness. Founded by youth, powered by family, dedicated to our community.