Tono de Marca

Enthusiastic and Trendy, Customer-centric and Reassuring, Practical and Benefit-Oriented, Aspirational yet Accessible

Valores de Marca

• •Trendsetting/Innovation
• •Quality and Practicality
• •Customer Satisfaction
• •Trust and Security
• •Accessibility
• •Discovery
• •Reliable and Trustworthy

Mejores Prácticas

• •Emphasize Benefits and Solutions: Frame product descriptions and marketing messages around how they improve the customer's life, solve a problem, or add value (e.g., "simplify your day," "upgrade your style," "make life easier").
• •Reassure and Build Trust: Consistently mention secure shopping, customer support availability, satisfaction guarantees, and free shipping to alleviate potential online shopping concerns.
• •Use Enthusiastic Language: Incorporate words like "latest," "innovative," "viral," and "discover" to convey excitement and trendiness.
• •Highlight Practicality: Focus on how products offer "practicality" and "improve daily life."
• •Promote Accessibility: Clearly communicate free shipping and installment payment options.

Percepción Social

TrendSelect aims to be perceived as a reliable and trustworthy online store that offers innovative and trendy products, excellent customer service, and a secure shopping experience. It wants to be seen as a brand that makes global trends accessible to the Brazilian market.

Ejemplos de Copy

• •Discover the latest innovations and viral sensations at TrendSelect!
• •Upgrade your everyday life with our curated selection of trendy and practical products.
• •Shop with confidence at TrendSelect! Enjoy secure payments, excellent customer service, and free shipping throughout Brazil.
• •Be one step ahead! Discover the newest trends before anyone else at TrendSelect.
• •Simplify your routine with our innovative gadgets and must-have items.