Brand Tone

friendly, approachable, and fashion-conscious

Brand Values

• •Fashion and Style: Offering contemporary and trendy designs is central to their brand. They aim to make women feel empowered and fashionable.
• •Comfort and Quality: Atenea Shoes emphasizes providing high-quality footwear made with the best materials, designed for comfort and durability. Customer testimonials frequently mention the comfort and quality of the shoes.
• •Colombian Pride/Local Support: They proudly state their products are "Made in Colombia" and highlight that purchasing from them supports the Colombian economy and job creation.
• •Customer Experience: The brand strives to provide a positive shopping experience, from product selection to delivery.

Best Practices

• •Maintain a Friendly and Accessible Voice: Use welcoming language. Address customers directly (e.g., "you," "your"). Keep sentences relatively clear and concise.
• •Emphasize Style and Trendiness: Use fashion-forward vocabulary. Highlight how the shoes complement current trends and enhance personal style.
• •Showcase Colombian Roots with Pride: Subtly weave in the "Made in Colombia" aspect and the positive impact of supporting local craftsmanship.
• •Incorporate Positive Customer Language: Reflect the enthusiasm seen in customer testimonials. Use positive adjectives and an upbeat tone.
• •Be Visually Consistent: Ensure that the language used in captions and website copy aligns with the visual style of the product photography and social media aesthetic – which is generally vibrant, clean, and focused on the product in a fashionable context.

Social Perception

Positive Customer Feedback: Customers frequently praise the beauty, comfort, and quality of the shoes. Many testimonials highlight quick delivery and express high satisfaction with their purchases. The brand appears to have an engaged community on social media, with customers sharing their positive experiences. The brand is perceived as offering fashionable and up-to-date styles, particularly in sneakers and platform shoes.

Copy Examples

• •Step into your style story. ✨ Discover the latest collection from Atenea Shoes – where Colombian craftsmanship meets trendsetting design. #AteneaShoes #FashionFootwear
• •Comfort that keeps up with you. 💃 Experience the perfect blend of style and all-day comfort with our new arrivals. Your feet will thank you! #AteneaComfort #MadeInColombia
• •From daily chic to weekend vibes, find your perfect pair at Atenea Shoes. 👟 Empowering women, one stylish step at a time. #AteneaStyle #ShopLocalBGA
• •Fall in love with your next favorite shoes! 😍 Our customers are raving about the quality and unique designs. See what they're saying! 👇 [Link to testimonials] #HappyFeet #AteneaLove
• •More than just shoes, it's a statement. Support Colombian talent and step out in confidence with Atenea Shoes. 🇨🇴 #HechoEnColombia #ModaConProposito