Brand Tone

friendly, caring, and reassuring

Brand Values

• •Child's Well-being
• •Safety
• •Practicality & Convenience
• •Comfort
• •Accessibility/Affordability

Best Practices

• •Embrace Empathy: Always write from the parent's perspective, acknowledging their joys, challenges, and priorities. Use language that shows understanding and support.
• •Prioritize "Safety" and "Comfort": These are key drivers for the target audience. Weave these concepts naturally into product descriptions, social media posts, and ad copy. Highlight specific features that deliver on these promises.
• •Keep it Clear and Simple: Avoid overly technical jargon. Use straightforward, accessible language that is easy for busy parents to understand quickly.
• •Maintain a Positive and Reassuring Voice: Even when addressing potential concerns (e.g., product assembly), maintain a helpful and encouraging tone. Focus on solutions and the benefits the product brings.
• •Use Warm and Inclusive Language: Words like "family," "little one," "journey," "together," "care," and "well-being" align with the brand's values and resonate with parents.

Social Perception

The general public, particularly parents, perceives Voyage Infantil as a provider of essential baby gear that is practical for daily use. They are seen as a brand that offers a range of products catering to different needs and stages of a child's early years, from newborns to approximately 10 years old for some car seats. The brand is recognized in the Brazilian market. Positive perceptions often highlight the comfort, ease of use, and perceived safety of the products.

Copy Examples

• •Headline: Voyage Infantil: Making Every Journey with Your Little One Safer and Simpler. Body: We know that parenting is an adventure! That's why our [Product Name, e.g., strollers] are designed with your peace of mind and your baby's comfort at heart. Explore with confidence, knowing we're here to support your family every step of the way.
• •Headline: Sweet Dreams, Happy Travels. Discover the Comfort of Voyage Infantil. Body: From those first precious rides home to exciting family outings, our [Product Name, e.g., car seats] provide a cozy and secure haven for your child. Because their well-being is our greatest inspiration.
• •Headline: Less Worry, More Wonderful Moments Together. Body: Our easy-to-use [Product Name, e.g., portable cribs] give you the freedom to create a safe space for your baby, wherever life takes you. Practical solutions for busy parents who cherish every moment.
• •Headline: Growing Together: Voyage Infantil Supports Every Milestone. Body: As your child grows, their needs change. Our adaptable [Product Name, e.g., high chairs or multi-stage car seats] are here for the long haul, offering comfort and safety from their first smiles to their big adventures.
• •Headline: Your Family's Journey, Our Commitment. Body: For 20 years, Voyage Infantil has been dedicated to providing Brazilian families with reliable and caring solutions. Trust us to be part of your beautiful parenting story. #VoyageInfantil #CaringForYourWorld