Brand Tone

professional, scientific, and sophisticated

Brand Values

• •Scientific Innovation
• •Efficacy and Quality
• •Natural Ingredients
• •Sustainability and Social Responsibility
• •Global Collaboration

Best Practices

• •Lead with Science: Always ground marketing claims in the scientific foundation of the brand. Use terms like "patented," "clinically proven," "formulated with," and "research-driven" to reinforce authority.
• •Focus on Benefits, Explain with a Clinical Tone: Describe the aspirational benefits (e.g., "luminous glow," "youthful radiance") but explain how they are achieved in a scientific manner (e.g., "by stimulating your own skin's collagen production").
• •Maintain a Sophisticated Vocabulary: Use precise and elevated language. For instance, instead of "makes skin better," use "improves skin texture and elasticity."
• •Emphasize Quality and Purity: Consistently mention the high-purity and natural sources of your ingredients, particularly the Atelocollagen, to build trust and justify a premium positioning.
• •Visual and Textual Harmony: Ensure that the clean, minimalist, and professional aesthetic of the brand's visuals is matched by clear, concise, and sophisticated copy. The look and the voice should both say "premium and scientific."

Social Perception

ATELO is perceived as a high-end, scientifically-driven skincare brand. Customers value its effectiveness and quality, associating it with authority and trustworthiness due to international scientific collaboration and patents. It is seen as a 'protein professional' in the skincare space.

Copy Examples

• •Unlock cellular-level rejuvenation. Our Amine Mask is infused with patented Atelocollagen that penetrates deeply to tighten, lift, and activate your skin’s natural repair processes. Experience the science of radiance in just 15 minutes.
• •Don’t just cover up the signs of aging. Reverse them. ATELO’s scientifically-formulated serums are powered by patented collagen proteins that work on the deeper layers of your skin to rebuild, repair, and restore a youthful glow. Discover the professional’s choice for timeless skin.
• •Advanced UV protection, perfected by science. Our Zest UV sunscreen shields your skin with a blend of patented proteins and natural citruses, repairing damaged cells while preventing future harm. Step into the sun with confidence.
• •The science behind your glow continues to evolve. As a valued member of the ATELO community, we wanted to share our latest research on protein-driven skincare and how our ongoing global collaborations are bringing you the future of skin health, today.
• •Introducing ATELOphage™: Innovation in Every Drop. This revolutionary serum harnesses our latest patented technology to smooth skin texture and diminish acne scars. Its regenerative properties push up skin cells, revealing a smoother, more refined complexion. Elevate your skincare routine with the power of protein science.