Brand Tone

youthful, vibrant, and fashion-forward. It's also friendly, approachable, and slightly playful

Brand Values

• •Style & Self-Expression
• •Joy & Positivity
• •Functionality & Convenience
• •Sustainability & Eco-consciousness
• •Quality & Durability
• •Inclusivity & Empowerment

Best Practices

• •Embrace Vibrant & Playful Language: Use positive, energetic words. Incorporate emojis strategically to enhance playfulness and visual appeal, reflecting the brand's colorful products.
• •Highlight Style & Self-Expression: Frame products as fashion statements. Use terms like "elevate your look," "personalize your tech," "your new favorite accessory." Encourage users to share how Ateljé fits their unique style.
• •Communicate Sustainability Clearly but Cheerfully: Talk about recycled materials and eco-conscious efforts in an upbeat, positive way, not a preachy one. E.g., "Look good, feel good, do good with our recycled cases!"
• •Foster Community & Engagement: Actively solicit user-generated content. Ask questions in captions ("What color are you rocking today?"), run polls, and feature customer photos to build a sense of belonging and reinforce the brand's friendly nature.
• •Focus on Benefits with a Dash of Fun: Explain how products make life "easier and prettier." Instead of just saying "durable case," try "Keeps your precious phone safe from those 'oops!' moments, while looking super cute."

Social Perception

trendy, stylish, and desirable brand for tech accessories, particularly among a younger, fashion-conscious demographic. Customers appreciate the aesthetic appeal, the vibrant colors, and the practicality of the products

Copy Examples

• •Headline: Tired of your phone hiding in your bag? Body: Let it shine! ✨ Our Sunny Yellow cord turns your tech into your new favorite accessory. Hands-free, hassle-free, and 100% happy-making. #AteljeStyle #HappyTech
• •Headline: Eco-Chic is the New Black. Body: Style that speaks volumes, sustainability that matters. Our phone cases are crafted from recycled materials because looking good and doing good should go hand-in-hand. ♻️ #ConsciousFashion #AteljeCares
• •Headline: Mirror Selfie Game: STRONG. 💪 Body: Elevate your look from a 10 to an 11 with our iconic pearl phone cord. As seen on your fave influencers (and soon, on you!). Tag us @shopatelje! #OOTD #AteljeGlowUp
• •Headline: Life’s too short for boring tech. Body: Splash some color onto your daily grind! 🌈 From pastel dreams to vibrant vibes, find the Ateljé cord + case combo that screams YOU. #ExpressYourself #PlayfulProtection
• •Headline: Juggling life? We got you. Body: Coffee in one hand, dreams in the other, phone securely by your side. Our cords are designed for the woman води who does it all, stylishly and effortlessly. #AteljeWoman #SimplifyYourLife